RECENT ARTICLES
  • Fan Takes Out Full-Page Ad in Support of 'Lady Vols'

    by John Adams adamsj@knoxnews.com March 2015

    Tennessee fan Susan Whitlow paid for a full-page ad in Sunday’s News Sentinel opposing UT’s decision to eliminate the Lady Vols logo in all sports except for women’s basketball.

  • Seven Questions to Ask When Staging a Sports Camp

    by Paul Steinbach March 2015

    For insight into the staging of sports camps, Athletic Business looked no further than a couple of companies that do nothing but sports camps — and on a grand scale — in a marketplace in which seemingly everybody and his or her former-college-athlete cousin has launched one.

  • Nike's LED Court Hosts High School Basketball Games

    by Michael Gaio February 2015

    Nike introduced what it calls "the future of basketball," over the weekend as part of the NBA's All-Star festivities in New York City. In a large tent in Soho, Nike set up a temporary state-of-the-art basketball facility featuring a regulation-size LED basketball court. The court incorporated a fully programmable LED screen to run content and interactive training programs throughout the weekend.

  • It's Official: U. of Miami Announces adidas Partnership

    by AB Staff January 2015

    Source: University of Miami

    MIAMI (January 8, 2015) – adidas and the University of Miami today announced a landmark 12-year partnership making adidas the official athletic footwear, apparel and accessory brand of the Hurricanes through the 2027-28 season.

  • Rob & Barry's 5 Fitness Predictions for 2015

    by Rob Bishop & Barry Klein December 2014

    Raise your hand if you're excited about the start of the new year.

  • Universities Drop 'Lady,' Unify Athletes, Polarize Alums

    by Andrew Brandt November 2014

    Last Monday, the University of Tennessee decided to drop the term "Lady" from all of its women's athletic programs, besides basketball.

  • Purdue Offering Free Football Tickets to Students

    by Michael Gaio August 2014

    It’s practically an epidemic for colleges and universities around the country: How can we get students to attend football games?

  • Multimedia Marketing Transforms High School Athletics

    by Dennis Van Milligen August 2014

    To say the business of high school sports marketing has evolved during Jack Roberts' tenure would be an understatement. Roberts, executive director of the Michigan High School Athletic Association, just completed his 28th year in that position. He fondly remembers when he started, a time before fax machines and a time when lengthy face-to-face meetings were all part of doing business.

  • Nike's LED Basketball Court a Sight to Behold

    by Michael Gaio August 2014

    Nike is known for designing futuristic shoes, clothes and now, basketball courts.

  • Key Factors to Breaking into the Sports Tourism Business

    by Dev Pathik August 2014

    The rapid rise in sports tourism has many sports marketing professionals and destination marketing organizations feeling like spectators on the sidelines. Most feel understaffed or ill-equipped to take full advantage of the economic impact opportunities offered by tournaments and events.