RECENT ARTICLES
  • Technology and Social Media Alter the Future of Heisman Trophy Campaigns

    by Michael Gaio December 2013

    As gutsy coaching calls go, this one ranked right up there with any in the career of Baylor University's Art Briles. What set this one apart, though, was that it was made away from the football sideline.

    Briles' decision to give Baylor's athletic communications staff the green light to pursue an all-out Heisman Trophy campaign for a then under-the-radar quarterback named Robert Griffin III would change the school forever and rewrite a marketing playbook for other schools with Heisman hopefuls.

  • Alabama Succeeds in Keeping Students at Football Game

    by Michael Gaio October 2013

    In Alabama, passion for the mighty Crimson Tide washes over the entire state. Consequently, when head football coach Nick Saban speaks, people listen. So last week, when Saban blasted Bama fans for leaving games early, the university listened.

  • Increasing Pool Revenue Through New Programming

    by Dennis Van Milligen September 2013

    Over the summer, most municipal recreation facility operators allocate the majority of their pool space to two activities: swim lessons and open swim. Mickey Boyle, aquatics supervisor with the Geneva (Ill.) Park District, is no different. In 2013, he had to accommodate 770 families that participated in Geneva's swim lessons program. His flexibility to implement new programs is hindered, as virtually all of the 18,000 square feet of water surface is occupied for swim lessons and open swim starting at 8:30 a.m. Monday through Saturday.

  • Schools Strategize to Increase Student Football Attendance

    by Paul Steinbach June 2013

    Ohio University students traversing campus in the fall can't help but notice the posters and flyers promoting the Bobcats' next home football game. Sidewalk chalk and a graffiti wall reinforce the message. Student Facebook pages and Twitter feeds are likewise plastered with daily reminders and paid advertising during game week.

  • Northwestern Experiments with Dutch Auction Ticket Pricing

    by Paul Steinbach April 2013

    In Holland, the price of flowers starts high and drops the longer it takes to sell them. It's been that way for more than a century. But not until this year did that sales approach inspire Northwestern University economists and, in turn, athletics administrators, who believe their suburban Chicago institution is the first in this country to use a Dutch auction to price and sell game tickets. ...

  • Are Ticket Prices Trending Upward?

    by Paul Steinbach March 2013

    Whether its capitalizing on success, bankrolling a facility renovation or simply serving as a sign that the economy is on the mend, a number of professional and collegiate sports entities are raising ticket prices before their next seasons start.

  • Blog: Calling All Catch-Phrase Professionals!

    by Rob Bishop and Barry Klein February 2013

    If there is one area of our business that we know is deficient, it is this - our catch phrases.

    They're getting better. Can you guess what we used to call our new member introductory program that provided three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist? We called it "our new member introductory program that provides three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist." We were nothing if not descriptive.

  • City Offering Reduced Rec Fees on Poor Air Quality Days

    by Emily Attwood February 2013

    Residents in Salt Lake County, Utah, will have an easier time getting their exercise on days when the air quality outdoors is too poor. The council has approved a measure that cuts daily admission fees in half on "red air" days, or days when the Utah Department of Environmental Quality deems the air unhealthy due to increased levels of pollutants such as carbon monoxide. On such days, residents are encouraged to limit outdoor exertion, especially those with lung-related health issues.

  • Twinkie the Kid to Ride Again at California MiLB Stadium?

    by Michael Popke — AB Managing Editor January 2013

    Minor league baseball teams have held a lot of wacky promotions over the years - including the Mahoning Valley Scrappers' liposuction giveaway and the brilliantly tasteless "Awful Night" that the Altoona Curve hosts every year. But the Inland Empire 66ers, a San Bernardino, Calif.-based Class A-Advanced affiliate of the Los Angeles Angels of Anaheim, has come up with a truly sweet event to kick off the first home weekend of its 2013 schedule.

  • Blog: We Who Are About to Hang Up on You Salute You

    by Rob Bishop and Barry Klein December 2012

    At the recently concluded Athletic Business Conference & Expo, one of the seminars we conducted was called "Say This, Not That." The point of the talk was that business owners and managers know what they would like their staff to say in almost any business situation, and even how they would like it said, so why leave it to chance? We believe every aspect of a fitness operation should be scripted and the staff should be trained and drilled to memorize those scripts. It was a lively and fun seminar.