RECENT ARTICLES
  • How to Succeed in Membership Sales

    by Rob Bishop and Barry Klein November 2011

    Your club is terrible at selling memberships. We know this because we're all terrible at selling memberships, and even if you think your club isn't, you are best served by thinking you are.

  • Athletic Departments and First Amendment Rights of Student Journalists

    by Paul Steinbach October 2011

    Aaron Smith was looking forward to joining a dozen or so members of the mainstream media at a scheduled gathering of University of Kentucky men's basketball players, each of whom would be available for eight-minute one-on-one interviews.

  • Blog: 'Lunkheads' Judged in 'Judgement Free Zone'

    by Rob Bishop and Barry Klein September 2011

    It was great watching "The Daily Show" skewer Planet Fitness - home of the Judgement Free Zone® - for discriminating against "lunkheads," deadlifters serious enough to make noise while they work out.

  • Recreation Services Should Be Convenient for Customers

    by Carrie Haupert-Fullerton August 2011

    We work when other people play: That's our business. Rec services need to be convenient, and it should be convenient to do business with us.

  • Selling Alcohol to Fight Alcohol Abuse

    by Paul Steinbach May 2011

    Oliver Luck says he wasn't particularly cognizant of the drinking culture surrounding West Virginia University football games 30 years ago when he quarterbacked the Mountaineers.

  • Social Environments Help Health Clubs with Member Retention

    by Paul Steinbach April 2011

    At the dawn of the modern health club era - the mid-1970s - Rick Caro became fascinated by a foursome of elderly women who gathered for a regular tennis match at one of the clubs Caro owned.

  • Blog: David Barton Gym's Demise Is Simple Economics

    by Rob Bishop and Barry Klein March 2011

    The news that David Barton Gym has filed for bankruptcy protection was another kick in the teeth for our industry. It also should serve as a reminder to every health club owner that the next new thing is not necessarily the right thing.

  • Recession Forces Changes to Premium Spectator Seating

    by Andrew Cohen January 2011

    On March 10, 2009, the Dallas Cowboys unveiled the first completed luxury suite at the team's $1.15 billion home field, which opened three months later. A sumptuous 700 square feet, the 18-seat suite utilized materials such as Brazilian granite, Canadian marble, leather-clad walls and walnut trim.

  • Schools Have Struggled to Sell Bowl Tickets

    by Paul Steinbach January 2011

    In honor of its 14th consecutive bowl appearance, Georgia Tech offered $14 tickets to the Independence Bowl in Shreveport, La., but still only sold slightly more than half of its 10,000-ticket allotment.

  • Digital Signage Helps Arena Managers Monetize Concourses

    by Paul Steinbach January 2011

    Some within the Maple Leaf Sports & Entertainment ranks refer to it as the Gate 1 Spectacle - a 42-screen digital signage mosaic just inside the doors of Toronto's Air Canada Centre.