RECENT ARTICLES
  • Dynamic Pricing Pinpoints Market Value of Tickets

    by Paul Steinbach August 2012

    Russ Stanley's phone was ringing off the hook. It was Aug. 7, 2007, and calls were pouring into the San Francisco Giants' ticket office hours before Barry Bonds was to take the field for a Tuesday night game against the Washington Nationals.

  • The Challenge Faced by Mid-Priced Clubs

    by Rob Bishop and Barry Klein May 2012

    So, let's say you operate a fitness facility that's about 15,000 square feet in size. You offer a little bit of everything — weights, cardio, personal training, classes of all kinds.

  • Sports and Recreation Facilities Boost Small-College Enrollment

    by Andrew Cohen January 2012

    Rick Creehan has been here before. Not here, exactly. When he started out in higher education in 1984, it was as the baseball coach at Allegheny College - a relatively well-known school, where he was given a relatively straightforward charge of producing winning baseball teams.

  • How to Succeed in Membership Sales

    by Rob Bishop and Barry Klein November 2011

    Your club is terrible at selling memberships. We know this because we're all terrible at selling memberships, and even if you think your club isn't, you are best served by thinking you are.

  • Athletic Departments and First Amendment Rights of Student Journalists

    by Paul Steinbach October 2011

    Aaron Smith was looking forward to joining a dozen or so members of the mainstream media at a scheduled gathering of University of Kentucky men's basketball players, each of whom would be available for eight-minute one-on-one interviews.

  • Blog: 'Lunkheads' Judged in 'Judgement Free Zone'

    by Rob Bishop and Barry Klein September 2011

    It was great watching "The Daily Show" skewer Planet Fitness - home of the Judgement Free Zone® - for discriminating against "lunkheads," deadlifters serious enough to make noise while they work out.

  • Recreation Services Should Be Convenient for Customers

    by Carrie Haupert-Fullerton August 2011

    We work when other people play: That's our business. Rec services need to be convenient, and it should be convenient to do business with us.

  • Selling Alcohol to Fight Alcohol Abuse

    by Paul Steinbach May 2011

    Oliver Luck says he wasn't particularly cognizant of the drinking culture surrounding West Virginia University football games 30 years ago when he quarterbacked the Mountaineers.

  • Social Environments Help Health Clubs with Member Retention

    by Paul Steinbach April 2011

    At the dawn of the modern health club era - the mid-1970s - Rick Caro became fascinated by a foursome of elderly women who gathered for a regular tennis match at one of the clubs Caro owned.

  • Blog: David Barton Gym's Demise Is Simple Economics

    by Rob Bishop and Barry Klein March 2011

    The news that David Barton Gym has filed for bankruptcy protection was another kick in the teeth for our industry. It also should serve as a reminder to every health club owner that the next new thing is not necessarily the right thing.