Schools Strategize to Increase Student Football Attendance
by Paul Steinbach June 2013
Ohio University students traversing campus in the fall can't help but notice the posters and flyers promoting the Bobcats' next home football game. Sidewalk chalk and a graffiti wall reinforce the message. Student Facebook pages and Twitter feeds are likewise plastered with daily reminders and paid advertising during game week.
Northwestern Experiments with Dutch Auction Ticket Pricing
by Paul Steinbach April 2013
In Holland, the price of flowers starts high and drops the longer it takes to sell them. It's been that way for more than a century. But not until this year did that sales approach inspire Northwestern University economists and, in turn, athletics administrators, who believe their suburban Chicago institution is the first in this country to use a Dutch auction to price and sell game tickets. ...
Are Ticket Prices Trending Upward?
by Paul Steinbach March 2013
Whether its capitalizing on success, bankrolling a facility renovation or simply serving as a sign that the economy is on the mend, a number of professional and collegiate sports entities are raising ticket prices before their next seasons start.
Blog: Calling All Catch-Phrase Professionals!
by Rob Bishop & Barry Klein February 2013
If there is one area of our business that we know is deficient, it is this - our catch phrases.
They're getting better. Can you guess what we used to call our new member introductory program that provided three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist? We called it "our new member introductory program that provides three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist." We were nothing if not descriptive.
City Offering Reduced Rec Fees on Poor Air Quality Days
by Emily Attwood February 2013
Residents in Salt Lake County, Utah, will have an easier time getting their exercise on days when the air quality outdoors is too poor. The council has approved a measure that cuts daily admission fees in half on "red air" days, or days when the Utah Department of Environmental Quality deems the air unhealthy due to increased levels of pollutants such as carbon monoxide. On such days, residents are encouraged to limit outdoor exertion, especially those with lung-related health issues.
Twinkie the Kid to Ride Again at California MiLB Stadium?
by Michael Popke — AB Managing Editor January 2013
Minor league baseball teams have held a lot of wacky promotions over the years - including the Mahoning Valley Scrappers' liposuction giveaway and the brilliantly tasteless "Awful Night" that the Altoona Curve hosts every year. But the Inland Empire 66ers, a San Bernardino, Calif.-based Class A-Advanced affiliate of the Los Angeles Angels of Anaheim, has come up with a truly sweet event to kick off the first home weekend of its 2013 schedule.
Blog: We Who Are About to Hang Up on You Salute You
by Rob Bishop and Barry Klein December 2012
At the recently concluded Athletic Business Conference & Expo, one of the seminars we conducted was called "Say This, Not That." The point of the talk was that business owners and managers know what they would like their staff to say in almost any business situation, and even how they would like it said, so why leave it to chance? We believe every aspect of a fitness operation should be scripted and the staff should be trained and drilled to memorize those scripts. It was a lively and fun seminar.
Blog: Yankee Fans Are Voting with Their Feet
by Andrew Cohen October 2012
Over the years, as the ticket prices for many sporting events have skyrocketed and various surcharges, such as PSLs, have been tacked on, some of us have wondered when fans will say enough is enough, forcing prices downward. The answer, thus far, has been: Not for some time yet. A small percentage dump their season ticket packages, but there are always others out there (people as well as corporations, who in the sports context are people, my friend) who will gladly pay whatever it takes to make it through the turnstiles.
Dynamic Pricing Pinpoints Market Value of Tickets
by Paul Steinbach August 2012
Russ Stanley's phone was ringing off the hook. It was Aug. 7, 2007, and calls were pouring into the San Francisco Giants' ticket office hours before Barry Bonds was to take the field for a Tuesday night game against the Washington Nationals.
The Challenge Faced by Mid-Priced Clubs
by Rob Bishop & Barry Klein May 2012
So, let's say you operate a fitness facility that's about 15,000 square feet in size. You offer a little bit of everything — weights, cardio, personal training, classes of all kinds.