How to Launch a Sponsorship Campaign
by Chris Moler June 2009
Selling sponsorships needn't be intimidating with these eight easy steps.
Concessions Bargains Abound at Ballparks Amid Struggling Economy
by Paul Steinbach April 2009
Bargains abound at the ballpark to ease fans' financial pains (not to mention hunger pangs).
More Architectural and Marketing Savvy Going Into the Renovation of Spectator Facilities
by Andrew Cohen April 2009
More architectural and marketing savvy is going into the design and renovation of spectator facilities, as architects and owners try to stave off obsolescence.
An Effective Open House Requires More than Just Opening the Door
by Andrew Cohen March 2009
Running an effective open house involves more than unlocking the door.
Successful Marketing Techniques for Growing Personal Training Programs
by Laurie Cingle February 2009
Four fitness facilities use four successful marketing techniques for growing their personal training programs.
Fitness Centers Must Modify Marketing Strategies to Reach Multicultural Clientele
by Mike James February 2009
The dream of a global village is now a reality. Fitness centers need to research and possibly modify their marketing strategies to effectively reach a multi-cultural clientele.
Court Says Mother's Day Promotions Are Pro-Mom, Not Anti-Male
by Andrew Cohen January 2009
A fan objects to a giveaway that benefited all women 18 or older, and files suit, claiming illegal sex discrimination.
Passion No Substitute for Business Acumen When Creating Indoor Sports Facilities
by Nicholas Brown December 2008
Passion is no substitute for business acumen when launching a successful indoor sports center.
Northwestern Builds Connections and Fan Base During Networking Night
by Paul Steinbach December 2008
Northwestern builds industry peer groups -- and a basketball fan base -- during 'Networking Nights.'
Health Clubs Aggressively Marketing One-On-One Stretching
by Paul Steinbach October 2008
Health clubs have begun aggressively marketing one-on-one stretching sessions as part of their personal training menus.