• Recession Forces Changes to Premium Spectator Seating

    by Andrew Cohen January 2011

    On March 10, 2009, the Dallas Cowboys unveiled the first completed luxury suite at the team's $1.15 billion home field, which opened three months later. A sumptuous 700 square feet, the 18-seat suite utilized materials such as Brazilian granite, Canadian marble, leather-clad walls and walnut trim.

  • Schools Have Struggled to Sell Bowl Tickets

    by Paul Steinbach January 2011

    In honor of its 14th consecutive bowl appearance, Georgia Tech offered $14 tickets to the Independence Bowl in Shreveport, La., but still only sold slightly more than half of its 10,000-ticket allotment.

  • Digital Signage Helps Arena Managers Monetize Concourses

    by Paul Steinbach January 2011

    Some within the Maple Leaf Sports & Entertainment ranks refer to it as the Gate 1 Spectacle - a 42-screen digital signage mosaic just inside the doors of Toronto's Air Canada Centre.

  • How to Respond to Complaining Customers

    by Rob Bishop December 2010

    Sometimes you just have to tell your complaining customers to find another club.

  • Facility Owners Diversify Program Offerings Beyond Basketball

    by Andrew Cohen October 2010

    Most facility owners who base their business models on basketball end up scrambling to diversify their program offerings.

  • Colleges Use Social Media to Sell Sports Tickets

    by Paul Steinbach August 2010

    Social media offers ideal ways for ticket departments to build relationships and boost revenue.

  • A Horse Is Featured in Dodgers' Marketing Campaign

    by Michael Popke May 2010

    You wouldn't believe some of the press releases we receive here at AB HQ. Today came word that the Los Angeles Dodgers would feature a horse - a horse! - as part of the team's "This Is My Town" marketing campaign with high-profile Los Angelenos. Granted, Zenyatta is a popular undefeated thoroughbred horse that calls L.A. home. But is the filly really a Dodgers fan? For that matter, is Yoda, who also has been on a "This Is My Town" billboard?

  • Staging Hockey Games in Outdoor Stadiums Remains Delicate Balance of Nature vs. Nurture

    by Paul Steinbach April 2010

    As the popularity of stadium ice hockey solidifies, staging events remains a delicate balance of nature versus nurture.

  • Packaging Food With Tickets Works for Teams, Concessionaires

    by Paul Steinbach February 2010

    Packaging food with tickets has yielded agreeable sales strategies for teams and concessionaires alike.

  • We Will, We Will Bore You!

    by Michael Popke October 2009

    It's official: The most popular songs played at professional sporting events also are the ones you least need to hear again. Is anyone surprised that Queen's iconic 1977 hit "We Will Rock You" was the most-aired song at National Football League, National Hockey League and Major League Baseball games last season? After all, it's propelled by that energetic "stomp, stomp, clap" that's a surefire way to rile up fans. In fact, in middle school, my friends and I would work ourselves into a frenzy recreating that sound on the back of school bus seats. But now I could go without hearing "We Will Rock You" for the rest of my life.