- Blog: Calling All Catch-Phrase Professionals!
by Rob Bishop February 2013
If there is one area of our business that we know is deficient, it is this - our catch phrases.
They're getting better. Can you guess what we used to call our new member introductory program that provided three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist? We called it "our new member introductory program that provides three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist." We were nothing if not descriptive.
- City Offering Reduced Rec Fees on Poor Air Quality Days
by Emily Attwood February 2013
Residents in Salt Lake County, Utah, will have an easier time getting their exercise on days when the air quality outdoors is too poor. The council has approved a measure that cuts daily admission fees in half on "red air" days, or days when the Utah Department of Environmental Quality deems the air unhealthy due to increased levels of pollutants such as carbon monoxide. On such days, residents are encouraged to limit outdoor exertion, especially those with lung-related health issues.
- Twinkie the Kid to Ride Again at California MiLB Stadium?
by Michael Popke — AB Managing Editor January 2013
Minor league baseball teams have held a lot of wacky promotions over the years - including the Mahoning Valley Scrappers' liposuction giveaway and the brilliantly tasteless "Awful Night" that the Altoona Curve hosts every year. But the Inland Empire 66ers, a San Bernardino, Calif.-based Class A-Advanced affiliate of the Los Angeles Angels of Anaheim, has come up with a truly sweet event to kick off the first home weekend of its 2013 schedule.
- Blog: We Who Are About to Hang Up on You Salute You
by Rob Bishop and Barry Klein December 2012
At the recently concluded Athletic Business Conference & Expo, one of the seminars we conducted was called "Say This, Not That." The point of the talk was that business owners and managers know what they would like their staff to say in almost any business situation, and even how they would like it said, so why leave it to chance? We believe every aspect of a fitness operation should be scripted and the staff should be trained and drilled to memorize those scripts. It was a lively and fun seminar.
- Blog: Yankee Fans Are Voting with Their Feet
by Andrew Cohen October 2012
Over the years, as the ticket prices for many sporting events have skyrocketed and various surcharges, such as PSLs, have been tacked on, some of us have wondered when fans will say enough is enough, forcing prices downward. The answer, thus far, has been: Not for some time yet. A small percentage dump their season ticket packages, but there are always others out there (people as well as corporations, who in the sports context are people, my friend) who will gladly pay whatever it takes to make it through the turnstiles.
- Dynamic Pricing Pinpoints Market Value of Tickets
by Paul Steinbach August 2012
Russ Stanley's phone was ringing off the hook. It was Aug. 7, 2007, and calls were pouring into the San Francisco Giants' ticket office hours before Barry Bonds was to take the field for a Tuesday night game against the Washington Nationals.
- The Challenge Faced by Mid-Priced Clubs
by Rob Bishop May 2012
So, let's say you operate a fitness facility that's about 15,000 square feet in size. You offer a little bit of everything — weights, cardio, personal training, classes of all kinds.
- Universal Truths in Fitness Facility Management
by AB Staff February 2012
We may be showing our age here, but we regularly invoke Bill Murray from Groundhog Day, the 1993 film in which his hapless weatherman, Phil Connors, relives the same day over and over until he gets things right. At one point, contemplating whether he is "a god, not the God," Murray says, "Maybe He's not omnipotent. He's just been around so long He knows everything."
- Sports and Recreation Facilities Boost Small-College Enrollment
by Andrew Cohen January 2012
Rick Creehan has been here before. Not here, exactly. When he started out in higher education in 1984, it was as the baseball coach at Allegheny College - a relatively well-known school, where he was given a relatively straightforward charge of producing winning baseball teams.
- How to Succeed in Membership Sales
by Rob Bishop November 2011
Your club is terrible at selling memberships. We know this because we're all terrible at selling memberships, and even if you think your club isn't, you are best served by thinking you are.