- A Horse Is Featured in Dodgers' Marketing Campaign
by Michael Popke May 2010
You wouldn't believe some of the press releases we receive here at AB HQ. Today came word that the Los Angeles Dodgers would feature a horse - a horse! - as part of the team's "This Is My Town" marketing campaign with high-profile Los Angelenos. Granted, Zenyatta is a popular undefeated thoroughbred horse that calls L.A. home. But is the filly really a Dodgers fan? For that matter, is Yoda, who also has been on a "This Is My Town" billboard?
- Staging Hockey Games in Outdoor Stadiums Remains Delicate Balance of Nature vs. Nurture
by Paul Steinbach April 2010
As the popularity of stadium ice hockey solidifies, staging events remains a delicate balance of nature versus nurture.
- Packaging Food With Tickets Works for Teams, Concessionaires
by Paul Steinbach February 2010
Packaging food with tickets has yielded agreeable sales strategies for teams and concessionaires alike.
- We Will, We Will Bore You!
by Michael Popke October 2009
It's official: The most popular songs played at professional sporting events also are the ones you least need to hear again. Is anyone surprised that Queen's iconic 1977 hit "We Will Rock You" was the most-aired song at National Football League, National Hockey League and Major League Baseball games last season? After all, it's propelled by that energetic "stomp, stomp, clap" that's a surefire way to rile up fans. In fact, in middle school, my friends and I would work ourselves into a frenzy recreating that sound on the back of school bus seats. But now I could go without hearing "We Will Rock You" for the rest of my life.
- Womens' Professional Soccer Takes Grassroots Approach to Growth
by Andrew Cohen October 2009
Womens' Professional Soccer takes a grassroots approach to growth.
- Those Hallowed Halls
by Andrew Cohen September 2009
By a strange coincidence, two halls of fame are in the news this week, and the news ain't good. First, the National Soccer Hall of Fame and Museum, which opened in Oneonta, N.Y., in 1999, announced it would close to the public except on days when matches are being played on the surrounding fields. It will next open its doors Nov. 21-22, when the New York State Public High School Athletic Association holds its championships there. Then, yesterday, the College Football Hall of Fame announced it would move from South Bend, Ind., to Atlanta when its lease is up on Dec. 31, 2010.
- Game-Day Gluttony
by Paul Steinbach September 2009
The West Michigan Whitecaps finished the Minor League Baseball season 13 games out of first place, but the franchise scored big with the Fifth Third Burger.
- Fitness Facilities Must Reposition Themselves for Financial Success
by Nicholas Brown August 2009
Fitness facilities that have withstood the worst of the economic crisis now must be repositioned for future success.
- How to Launch a Sponsorship Campaign
by Chris Moler June 2009
Selling sponsorships needn't be intimidating with these eight easy steps.
- Concessions Bargains Abound at Ballparks Amid Struggling Economy
by Paul Steinbach April 2009
Bargains abound at the ballpark to ease fans' financial pains (not to mention hunger pangs).