Top Apparel Companies Vying for College Athletic Contracts

(PHOTO COURTESY OF Nike.com)
(PHOTO COURTESY OF Nike.com)

Largest video board in college athletics? Auburn University claims that honor, at least for this year, debuting a new 10,830-square-foot board in August. It's been a point of distinction proudly displayed during the current football season.

Another point of distinction on display among this season's football elite? Uniforms. College athletics has become a big business poised to only get bigger, and the nation's largest apparel companies are battling to grab the biggest piece of the pie. The three major players, Adidas, Nike and Under Armour, are outbidding each other by record numbers to gain what is considered prime advertising real estate — college athletes whose games are broadcast for millions to see.

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