Womens' Professional Soccer Takes Grassroots Approach to Growth

Womens' Professional Soccer takes a grassroots approach to growth.

The Women's United Soccer Association, which lasted for three seasons and lost its investors a combined $100 million, did one thing exceptionally well: It gave future league founders a blueprint for how not to succeed. And yet, aside from the obvious-in-retrospect blunders - don't misjudge the market for the sport, don't blow through your five-year, $40 million budget in one year - many of the WUSA's operational strategies were in view as Women's Professional Soccer staged its inaugural season this summer.

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