Northwestern's football team will wear special uniforms for its game against Michigan later this month. The patriotic red, white and blue design is meant to raise awareness for the Wounded Warrior Project, a nonprofit that works to empower injured veterans. The game-worn jerseys will then be auctioned off with 100 percent of the proceeds benefitting the charity.

In theory, this all sounds like a good idea, but the execution of the design has left some wondering if the uniforms are offending the very troops they're supposed to honor.

If you look closely, you can see what appears to be blood spatter throughout the design of the uniform.

Photos via Northwestern University

"Isn't 'flag covered in blood' a little on-the-nose for something honoring a group that operates programs for injured veterans?" wondered Deadspin's Tom Socca.

But according to Under Armour, which made the uniforms, and the university, what you see isn't intended to be blood spatter.

The special Northwestern University football uniforms designed by Under Armour in support of the Wounded Warrior Project feature a distressed pattern on both the stars and stripes that was inspired by the appearance of a flag that has flown proudly over a long period of time. We apologize for any misinterpretation.

According to Northwestern's team store, "The uniform incorporates a custom stars & stripes design on the shoulders & sleeves and includes a core value embellishment, "Freedom," printed on the back. "Believe in Heroes" lettering is embroidered at the bottom hem.

Northwestern is selling replica jerseys for $74.99. Ten percent of the proceeds of the replica jersey sales will be donated to the Wounded Warrior Project.

Appropriate tribute, or over the line? Tell us what you think.

Michael Gaio is eMedia Editor of Athletic Business.
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shame on Tom Socca for trying to make this something negative.
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It would be one thing if there was just red splattered throughout the red and white design, but if you look at the gloves, there is blue splatter on the blue and white portion as well. Unless you are bleeding blue blood, then you are reading way too much into it. Stop being so sensitive society and take things for what they are, please.
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Looks okay except for the 'blood splatters'.
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Didn't have to read Under Armour's statement to tell in the photos that it was meant to look distressed. Stop trying to be witty and provocative, you just sound like a jerk with nothing better to write.
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Don't look like blood splatters to me. Does seem to be a distressed design. The most important criterion to consider is how do true military vets who have served on front lines for us think of design?
Outside of that, I think it is shameful that Northwestern is only dedicating 10% of proceeds to the reason for the design.
More moneygrab under the guise of doing social good. what a self promoting farce.
If they are serious, they need to donate no less than 50% of sales.
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Mace,
NU will be auctioning off the game worn jerseys in which 100% of the proceeds go to the WWP. Its the replica jerseys that are giving 10% of the proceeds.