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When wielded properly, social media can be powerful tool.
In regards to the California Community College Athletic Association, it has literally broken boundaries. California community colleges voted earlier this year to amend their recruiting bylaws to allow the electronic recruiting of potential student-athletes beyond their recruiting areas.
For the first time, coaches can make first contact with any potential recruit in the state, as long as it's done via phone, email or social media platforms like Facebook and Twitter.
The amendment to Bylaws 2.1 through 2.7 of the CCCAA constitution, introduced by athletic directors Ryan Byrne of Santa Barbara City and Tony Lipold of Saddleback, was approved by vote in April and went into effect July 1.
It's the first major reform of the state's recruiting boundaries since 2000, when schools were first allowed to recruit in any district that touched the geographic boundaries of their home district.
"I think the big push is for the outer laying areas," Ventura College athletic director Will Cowen. "Places like Santa Barbara want to be able to contact prospective student athletes … who are socioeconomic fits.
"It makes it kind of a level playing field when you try to recruit against some of the big dogs like (Mount San Antonio), who have 300 high schools in their recruiting area."
In-person contact with out-of-area recruits still can only take place on campus. While in-state boundaries were weakened significantly, out-of-state recruiting remains against CCCAA rules.
The changes may revolutionize the way colleges attract potential student-athletes, but Ventura College women's basketball coach Mircetic doesn't think they will outweigh economic forces.
"With the high cost of going to school nowadays," Mircetic said, "your local community college is probably still the best choice you have."