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Copyright 2014 Cheyenne Newspapers, Inc.
All Rights Reserved
Wyoming Tribune-Eagle (Cheyenne)
Becky Orr


CHEYENNE - The first Gold's Gym in Wyoming will open here through a partnership with Cheyenne Regional Fitness Center.

Cheyenne Regional Medical Center owns the center at 1620 E. Pershing Boulevard.

Starting in August, Gold's Gym will manage that facility, Jason Shenefield said. He is the hospital's vice president of strategy and its chief operating officer.

Gold's Gym then will lease space and build a new fitness center next to the current facility by renovating vacant space. The space is available inside the same building that houses the existing center.

When the new facility is done, Cheyenne Regional Health and Fitness will close.

The renovation likely will start in July and take about six months, said Bryce Berry. He and wife, Janell, are the franchise owners for Gold's Gym in Cheyenne.

The renovation and all equipment will cost about $4 million, he said.

"We're excited to come into the state," said Berry, who currently owns Gold's Gym franchises in western Colorado.

Employees at Cheyenne Regional Fitness Center will not lose their jobs but will work at the new facility.

"We've had discussions with the staff already," Shenefield said.

And more employees will be added, Berry added.

The membership price will be slightly higher as services to customers will increase, Berry said. But it will cost less than $30 a month, he added.

The new business will be larger than the current fitness center. The existing facility has about 22,000 square feet; Gold's Gym will have 28,000-30,000 square feet.

Gold's will have all new exercise equipment, locker rooms and showers. Included will be elliptical machines and treadmills.

The new business will have a sauna and a large spinning/cycling room and will offer aerobics, other group exercises and Zumba classes. It also will offer

cardio theater, where members can watch a film and exercise, Berry said.

There will be a large section for free weights and weight machines. Personal trainers will be there too. The gym will be dedicated to functional training, Berry said.

Exercises will be offered for young people from the ages of 6-12. A babysitting service also will be available for babies and toddlers while their parents work out.

Cheyenne Regional will continue to operate its rehab programs that use the fitness center. These include cardiac and stroke rehabilitation services.

Berry approached hospital officials with the idea of the joint venture.

"We really are concerned about health," he said. "Our reason to partner with the hospital just made sense."

The transition will improve customer service, Shenefield said.

"We are partnering with a company that is very successful across the country," he added, noting that Gold's is focused on fitness and is committed to forming a good relationship with the hospital.

Cheyenne Regional will not pay out-of-pocket expenses in the partnership, but it will provide a stable customer base, Shenefield said.

Berry owns three Gold's Gym franchises in Colorado in the western slope area at Grand Junction, Montrose and Clifton.

In 2009, the gym in Grand Junction was named the best Gold's Gym facility in the country. In 2011, Berry won Franchise of the Year award.

Gold's Gym has 650 locations in 37 states and 28 countries, its website reports. The international company will observe its 50th anniversary in 2015.

May 28, 2014

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