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The Capital Times (Madison, Wisconsin)
Craig Sauer Special to the Daily Register

The city's Parks and Recreation Board will turn away a $2,000 donation from U.S. Cellular.

The cell phone company sought to run events at two city parks throughout July and August in exchange for the donation to the parks.

"I am leery of the precedent," said Common Council member Mike Charles.

U.S. Cellular contacted the city about a promotion called "#BetterDay" that the company aimed to run in Collipp-Worden Park and at Silver Lake Beach for several hours on Saturdays during the summer months.

City leaders were concerned that the promotion would conflict with individuals who are using the park for parties and other gatherings via rental.

The city also does not have a policy to handle such commercial endeavors in city parks. It was suggested a policy may need to be developed.

Board member Todd Kreckman said the donation did not outweigh the intrusion on the city's parks and residents wanting to enjoy them.

According to a U.S. Cellular flier, the promotions may have included giveaways, karaoke and other games. There would also be high-profile advertising utilized.

It was voted down 5-0 by the board.

Little League Improvements

The city plans to help the Portage Little League with some improvements at their complex in the First Ward.

The city will help with the planting of several trees to be used as a batter's eye in centerfield. The city is expected to pay $1,500 to help with the trees while the Little League will kick-in $1,100.

Additionally, the Little League group plans to add a new shed to the complex that they will handle financially. Once built it will be turned over to the city.


June 13, 2014




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