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Copyright 2014 Charleston Newspapers
Charleston Daily Mail (West Virginia)

West Virginia University's athletic department posted a Request for Proposals on Tuesday seeking a ticket sales service to take a more immediate approach to selling excess ticket inventory for the upcoming sports year.

Partnering with an outbound ticket sales company lets the company take control of the unsold tickets for games. The company directly contacts patrons, be they individuals, groups or organizations, to make sales.

It's similar to telemarketing in that the company actively seeks buyers who might not be looking to make purchases, but are nevertheless convinced by the company's offer.

WVU and the winning bidder will reach an agreement on what percentage of the sales the company keeps. WVU's goal is to more than make up percentage by selling tickets that might otherwise go unsold.

WVU figures to let the firm to handle sales for football, men's and women's basketball, men's and women's soccer, baseball and volleyball. Such arrangements are common in professional sports organizations.

Only a few companies specialize in the work, like The Aspire Group and IMG Learfield Ticket Solutions.

The school previously fielded offers from IMG College and Learfield to manage the athletic department's multimedia rights with IMG eventually earning WVU's approval last year.

IMG and Learfield are partners for the ticket sales venture.

WVU hopes to have the process completed this summer.

 

March 19, 2014

 

 
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