The North Carolina Tar Heels have launched a store to benefit student-athletes by utilizing their name, image and likenesses.
The University of North Carolina at Chapel Hill announced the new store — representing more than 200 student-athletes from all 28 Tar Heel teams — on Tuesday.
As part of the NIL Store, provided via the INFLCR Exchange, every Tar Heel student-athlete was offered the opportunity to participate in the NIL venture, the university said.
The site features a digital locker room for each student-athlete that includes a collection of personalized products such as T-shirts and hooded sweatshirts.
The UNC NIL Store will be continuously onboarding new athletes, while dropping custom merchandise throughout the year to capture the biggest Tar Heel moments. All merchandise is officially licensed by UNC.
According to the UNC news release, the Tarheels are the latest to join a network of NIL Store schools that includes Illinois, Indiana, Purdue, LSU, Duke, Penn State, Mizzou, Maryland, Michigan State, Virginia Tech, Syracuse, UConn, Iowa State, Florida State, Northwestern, Rutgers and more.
INFLCR, is the leading athlete brand-building and NIL business management app for elite sports organizations. The INFLCR athlete app educates student-athletes, coaches and staff for the NIL era in a safe and compliant environment.
