RECENT ARTICLES
  • Lochte Loses Four Sponsorships in Wake of Rio Scandal

    by Buffalo News August 2016

    Speedo was the first to drop its long-standing sponsorship of Lochte on Monday as the swimwear apparel company also announced it would donate a $50,000 portion of Lochte's fee to Save The Children.

  • Creating New Fitness Club Revenue Streams

    by Stuart Goldman August 2016

    Most fitness club owners and operators know the lifeblood of their business depends on monthly membership dues. But what are the best ways for them to generate additional revenue?

    AB Show guest speaker Trina Gray experimented with a strongman competition for her members eight years ago, but her idea didn’t pull its weight. Gray, the owner of the multipurpose Bay Athletic Club and Bay Urban Fitness group training studio in Alpena, Mich., found out that her core base of working parents had no interest in pulling a semi trailer.

  • Physician's Research Prescribes Investment in Parks

    by Paul Steinbach August 2016

    This article appeared in the July/August issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

  • Brazilians Have Mixed Feelings About Olympics

    by Alan Gomez August 2016

    The Games were originally supposed to be a celebration of the progress Brazil made throughout the 2000s after its economy boomed, millions of poor Brazilians rose to the middle class and the country became the darling of the global financial industry. But the tenor of the Olympics changed after the country suffered a series of epic collapses, from a sharp economic recession to an ever-growing corruption scandal to political upheaval that led to suspended president Dilma Rousseff being indicted by Brazil's Senate last week.

  • U.S. Swimmers Pulled Off Planes, Robbery Story Questioned

    by Christine Brennan, USA TODAY Sports August 2016

    In a new and dramatic twist to the story about four U.S. swimmers allegedly being robbed at gunpoint, Olympians Jack Conger and Gunnar Bentz were removed from their flight late Wednesday as they tried to leave Brazil, according to U.S. Olympic Committee spokesman Patrick Sandusky. Sandusky said more information was being gathered, but it is clear this story is not as simple as it sounded Sunday.

  • The Power of Mindful Leadership

    by Stuart Goldman August 2016

    Leadership in a traditional business structure usually comes from the top down. It starts with the CEO, who impresses the company vision onto other C-suite executives, who pass it down to the rest of the employees.

  • U.S. Gymnastics Coach Leaves Golden Legacy

    by Rachel Axon August 2016

    To walk around the Karolyi ranch is to get a sense of U.S. gymnastics history. Photos of Mary Lou Retton and the Magnificent Seven are among dozens that adorn the gym wall. Outside, signs point to the cabins where gymnasts stay when they train here once a month. Each is named for the Olympics in which an American won the all-around title -- Los Angeles, Athens, Beijing, London. Soon, there is likely to be another, even if Bela and Martha Karolyi won't be the ones guiding the next generation of American talent. Simone Biles is almost assured of adding Rio to the U.S. all-around streak Tuesday, but these Games will be the last for Martha Karolyi as national team coordinator. While it might look like a series of individual accomplishments, it belies a system the Karolyis installed that has made the USA the powerhouse in women's gymnastics over the last 16 years.

  • AB Reader Perspectives: Professional Misconceptions

    by Emily Attwood August 2016

    AB wants to know what you wish people understood better about your job..

    Your answer may appear in an upcoming issue of Athletic Business!

    Create your own user feedback survey

  • Is a Rec Center Project in Your Future?

    by Stuart Goldman August 2016

    Building or renovating a recreation center can be a daunting task, especially for the rec center director who is still relatively new to the profession.

  • Opinion: Olympics Show Growth of Women's Sports

    by Amy Moritz August 2016

    It's been dubbed "The Title IX Olympics" by some thanks to the numbers. For the second time, the United States Summer Olympic delegation contains more female athletes (292) than male athletes (263). Compare that to 1972, the year Title IX was passed by Congress, when only 90 of America's 428 athletes at the Munich Games were women.