Virginia Tech Professor Explains Helmet Research
by Paul Steinbach May 2015
In February, the NFL suspended its concussion research program employing helmet sensors, citing player privacy and data-reliability concerns. Stefan Duma disagrees with that decision. After attending a military conference in 2003, the head of Virginia Tech's biomechanical engineering department helped the Hokies football program become the first in the nation to track head impacts.
Reflecting On My 2014 as I Turn Forty
by April 2015
One of the best (and worst) parts of working in the athletics, fitness and recreation industry is personally witnessing how many of my readers have gotten better with age. At the 2014 Athletic Business Conference & Expo, the exhibit hall was packed with veteran single-digit-body-fat attendees testing the latest and greatest in fitness equipment. Even Fast Company cofounder and keynote speaker William Taylor tweeted that it was the fittest audience he'd ever addressed.
Lauren Hill, Inspirational Student-Athlete, Dies at 19
by Michael Gaio April 2015
Lauren Hill, the cancer fighting, layup making college basketball player who captured the hearts of our nation, has died.
How to Protect Against Rioting at Your College
by April 2015
Joe Monroe, chief of police at the University of Kentucky, has gotten used to protecting the streets of Lexington from rioting fans. He's had to do so frequently over the past few years as the school's men's basketball team, led by head coach John Calipari, has made four Final Four appearances the past five years. Last Saturday night, after the previously undefeated Wildcats were eliminated from the NCAA tournament by Wisconsin, fans took to the streets of Lexington (yet again). Monroe and his campus police team (yet again) had to protect the community and keep the peace in collaboration with city police. Monroe, who teaches special-event planning for NCS4 and Texas A&M, shares his experiences while providing advice to other campus safety professionals in this Gameday Security exclusive interview:
Daryl Gross Out as Syracuse AD, Boeheim to Retire
by Michael Gaio March 2015
Syracuse Athletics is experiencing a major shakeup. Daryl Gross is out as Syracuse athletic director, The Syracuse Post-Standard reports, and men's basketball coach Jim Boeheim plans to retire in three years, the university announced.
A Coach's Take: Youth Athletes' Bad Rap is Undeserved
by Kari Woodall, Guest Contributor February 2015
All too often, I read comments and articles about the growing shift in the mindset of youth athletes. They are continuously labeled as entitled and unaccountable versus hard-working and responsible.
Penn State AD Condemns '409' Decals, Then Apologizes
by Michael Gaio January 2015
On Friday, the NCAA agreed to restructure the sanctions on Penn State University and restore 111 victories it had stripped from Joe Paterno's record in the wake of the Jerry Sandusky child sex-abuse scandal.
Reports: Michigan AD Dave Brandon Set to Resign
by Michael Gaio October 2014
It's been rumored for weeks and now it looks like it's actually going to happen.
HS Adds Incentives to Revive the Multisport Athlete
by Michael Gaio September 2014
The multisport athlete is a rare breed these days. In fact, in his September column, our own editor in chief, Dennis Van Milligen, proclaimed the multisport athlete was dead altogether.
"This was back when your best athletes played multiple sports — an era that appears to be ending, as sport specialization dominates the modern high school scene," he wrote.
Blog: Brand Recognition
by Emily Attwood September 2014
Branding. I grew up in Wyoming where branding means something totally different than its current emphasis in college athletics. Or maybe not.
Recently I was in a bar in Meeteetsee, Wyoming. In the restroom, on a rough-sawn wood wall, (I can hear the urbanites collectively saying "Iccch") someone had painstakingly recreated cattle brands in pen. Some were very simple and self-explanatory, others more complex, requiring thought and interpretation. The "lazy A" or "bar UE" are easy; the "H lazy B rockin' T" requires a bit more study.
Not so much for Athletics branding. It is everywhere -- on people's clothes, on their cars, in their homes, and especially at their alma maters. Some brands are easy, like the buffaloes. Or wait, is it bison? Attaching the university's monogram to the brand or emphasizing school colors often clarifies any confusion, and surprisingly most brands seem pretty identifiable.
Seemingly, transferring the brand to facility design should be easy. And it can be. But I like it when it's not blatantly obvious. I also like the fact that collegiate mascots endure, but the brands change. A school's history of brands can be fascinating. And these days, brands evolve almost constantly--hence the popularity of flat screen TVs or massive video boards as an architectural statement. The image is constantly refreshed. Reinvention and adaptation is essential, otherwise the experience for a spectator or recruit might be stale.
I don't mind the overpowering visual stimulation prevalent in college athletics, but sometimes I yearn for simpler times, when branding was simple, fun to interpret and timeless.