RECENT ARTICLES
  • Infographic: Generational Differences in Fitness Participation

    by AB Editors October 2016

    The Sports and Fitness Industry Association's 2016 Topline Report surveyed people from different age groups to find how they participate in sports, fitness and recreation activities. 

  • Rethinking Efficiency and Operations in Parks and Rec

    by Scott Henderson October 2016

    This article appeared in the October issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

  • Billy Langenstein Discusses U.S. Bank Stadium Launch

    by Paul Steinbach October 2016

    Billy Langenstein got his start in the event-management game as a 15-year-old water boy at music venues in Philadelphia. He later spent five seasons with the Washington Nationals, ascending to director of event operations. Today, at age 28, he's SMG's director of events services for U.S. Bank Stadium, the newly minted home of the Minnesota Vikings. The stadium will host more than 400 events a year — from weddings to concerts to college baseball games — all under a clear plastic roof and Langenstein's watch. On Vikings gamedays, he's ultimately responsible for everything from transportation and emergency response to the actions of thousands of security and guest-services personnel. AB senior editor Paul Steinbach caught up with Langenstein the morning after the Vikings had played their second home preseason game in four days.

  • Three Digital Marketing Trends to Explore in 2017

    by Stuart Goldman September 2016

    You've developed a social media strategy after experimenting with different channels to find the right fit for your business or organization. Now what?

  • Why Group Fitness Is So Important

    by Stuart Goldman September 2016

    As the recent "History of Exercise" video starring Nick Offerman and first lady Michelle Obama shows, fitness industry fashion has changed — as have movements and music — but the importance of group exercise classes has not.

  • Finding the Courage to Champion Change in Your Organization

    by Fred Engh September 2016

    This article appeared in the September issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

  • Six Tips to Improve Your Time Management Skills

    by Stuart Goldman September 2016

    How do you pare a 60-minute presentation down to 5? This was the dilemma AB Show guest speaker Paul Wesselmann faced one snowy February day several years ago in Wisconsin.

  • AB Reader Perspective: How Would You Spend $100,000?

    by AB Staff September 2016

    This article appeared in the September issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

  • AB Reader Perspective: What aspect of your job would you outsource?

    by AB Staff September 2016

    AB wants to know what resources are most valuable to professionals in athletics, fitness and recreation! Tell us, if you could outsource one aspect of your job, what would it be and why?

    Your answer may appear in an upcoming issue of Athletic Business!


    Create your own user feedback survey

    Previously on AB Reader Perspective:

    What New Year's resolution would you like to see your organization make?

    What will define a state-of-the-art facility in 20 years?

    What tactics do you use to motivate employees?

  • Developing Your Social Media Strategy

    by Stuart Goldman September 2016

    So your organization is on Facebook and Twitter. You occasionally post class schedules and updates, maybe a photo or two from an event. Now what? It depends on the company and their audience, says AB Show guest speaker Jane Bahneman, the co-founder of Blue Nectar Yoga Studio in Falls Church, Va., and the founder of Jane Bahneman Consulting. It's no longer enough to have a social media presence; organizations need to have a strategy for how they are going to use it, a concept that can be overwhelming for some.