Former Sporting Goods Exec Rallies Industry Around Inactivity Epidemic
by Paul Steinbach December 2013
While president of Wilson Sporting Goods at the time tennis was bouncing back from its 1990s participation slump, Jim Baugh began fielding calls from industry peers wondering how the turnaround could be replicated in other sports. That got Baugh thinking about a broader inactivity epidemic taking shape in America.
The Journey: On the Road with ROCK 360
by Tommy Saunders December 2013
Fitness is an industry of innovators and entrepreneurs. Some of the most recognized companies in fitness come from humble beginnings, started with nothing more than an idea and a drive to become successful.
Tommy Saunders is one of those innovators. Like so many entrepreneurs, he started his company at a time when his life was at a crossroads. Undecided between pursuing an NFL career, playing professional rugby or jumping into the coaching ranks, Saunders, a former wide receiver for the University of Missouri, founded ROCK 360.
One on One With Heath Nielsen
by Michael Gaio December 2013
On Saturday, Florida State's Jameis Winston was awarded the Heisman Trophy at a ceremony in New York City. Two years ago, Heath Nielsen, Baylor's associate athletic director of communications sat in the audience at that very ceremony and heard the player he and his staff had campaigned so hard for have his name called. Before joining AB, eMedia Editor Michael Gaio was on the staff in Baylor's athletic communications department. We had Michael catch up with his former boss to relive that season and gain insight into what it takes to market a Heisman Trophy winner.
RG3's Best Qualities Transcend Football
by Michael Gaio December 2013
A man best known for his athletic accomplishments does his best work off the field.
Partnership with TRX Instructor Brings Firemen’s Fitness In-House
by Emily Attwood December 2013
The Middleton, Wis., Fire District was looking for a solution to keep its 120-person volunteer force in shape. "What we do is pretty serious," says fire chief Aaron Harris. "In a moment's notice, we could be fighting a structure fire. The strains on the body, the heart — the number-one leading killer of a firefighter is heart attacks — it's something we wanted to address."
In Your Words: #ABCSanDiego Recap
by AB Staff December 2013
A recap of the 32nd annual Athletic Business Conference & Expo as told by the people who experienced it.
On the Road to #ABCSanDiego
by AB Editors November 2013
Like many college recreation professionals, staff members from the University of Missouri's rec department, MizzouRec traveled to the Athletic Business Conference & Expo in San Diego last week. However, unlike many college recreation professionals, MizzouRec's staff road-tripped more than 1,800 miles to get there.
Follow along as we posted daily updates from Diane Dahlmann, Carrie Steuber and Emily Bach as they documented their four day journey #ABCSanDiego and the excitement of the event once they arrived.
Day 4: Wednesday, November 20, 2013
San Diego, CA
Day one at the Athletic Business Conference & Expo is always a fun one. The seminars, keynote and trade show don't begin until Thursday, but Wednesday features the ABC Golf Classic, hands-on workshops and facility tours.
ABC attendees and exhibitors hit the links at Coronado Municipal Golf Course.
This year, attendees had two different tour options to choose from. Our friends from Missouri chose the tour that visited the McGrath Family YMCA and the U.S. Olympic Training Center.
First up was the 35,000 square-foot YMCA which opened just three years ago, but has already expanded to serve more members. This facility has a state-of-the-art aquatic center as well as a softball facility and an indoor soccer arena.
The second stop was Olympic Training Center in Chula Vista. The OTC provides everything athletes need to train including food services, sports medicine, biomechanics, strength and conditioning and more. The facility features facilities for archery, BMX, field hockey, rowing, rugby, and track and field.
"The Olympic Center was an amazing experience,"
Bach said. "We got to meet members of the rugby team hopefuls." Rugby will be a new addition to the next summer Olympics.
The Athletic Business Conference tours are not only a chance to sight see, but for facility managers and operators, they can serve as a valuable learning tool. You never know what great idea might be sparked by something seen at another facility. As one attendee put it, "Facility tours are the best part of the whole conference. I can get many ideas from a couple hours in a great facility." With the business portion of the day in the books, Emily, Carrie and Diane set out for a little fun. Of course no trip to San Diego is complete without visiting the beautiful and historic Hotel del Coronado on Coronado Island.
Day 3: Tuesday, November 19, 2013
Sedona, AZ — San Diego, CA
Miles Logged: 463
7:00 am: The crew from the University of Missouri awoke and once again hit the road bright and early, but not before capturing the sunrise in beautiful Sedona.
Day three turned out to be the shortest leg of the trip, "only" 463 miles. However, it was filled with plenty of action. Diane, Carrie and Emily encountered everything from prisons to aliens.
The first stop of the day came nearly 300 miles after leaving Sedona when the MizzouRec staff stopped at the historic Yuma Territorial Prison. From 1876 until 1909, the prison held more than 3,000 prisoners. In pop culture the prison was made famous the by the western movie, 3:10 to Yuma. Just beyond Yuma, the group stopped for a picture at the Mexican border. After the stop at the border is where things started to get weird. As anyone who has taken a road trip knows, you never know just what you're going to see along the way. In the case of our friends from Mizzou, they ran into what appears to be aliens in the California desert! And if you look closely in the window of this RV, you can see for yourself.
Fortunately, these aliens were friendly and the Mizzou crew was on their way to San Diego in no time. Around 4:00 pm, they officially arrived, marking the end of a 1,722 mile journey. Today, they're attending the Athletic Business Conference facility tours of the McGrath Family YMCA and the Olympic Training Center.
They'll check in with another update tomorrow. As always, stay tuned for what's next!
Blog: 9 Social Media Dos and Don'ts for Student-Athletes
by Michael Gaio October 2013
A professor of mine in journalism school at Missouri once said (actually, he tweeted): "Social media is like a gun. Smart people will use it as a useful tool, not-so-smart people will shoot themselves in the foot with it."
Mike McDowell Talks Sports Advocacy in San Diego
by Paul Steinbach October 2013
By the time hospitality industry veteran Mike McDowell took over as president of the San Diego Sports Commission earlier this year, the group already had a well-established track record of helping the city host major sporting events - from Super Bowls to X Games to America's Cup yacht races.
Paul Caccamo of Up2Us Talks Sports-Based Youth Development
by Paul Steinbach October 2013
In 1997, Paul Caccamo, a Harvard-educated youth-development consultant, punted his private practice upon meeting Julie Kennedy, a Washington, D.C.-area teacher who changed the lives of young girls with one simple tool: a soccer ball.