The Journey: On the Road with ROCK 360

The Journey Cover Art

The Introduction
Fitness is an industry of innovators and entrepreneurs. Some of the most recognized companies in fitness come from humble beginnings, started with nothing more than an idea and a drive to become successful.

Tommy Saunders is one of those innovators. Like so many entrepreneurs, he started his company at a time when his life was at a crossroads. Undecided between pursuing an NFL career, playing professional rugby or jumping into the coaching ranks, Saunders, a former wide receiver for the University of Missouri, founded ROCK 360.

Someday, he hopes ROCK 360 takes its place among fitness’ big names. But for now, his company is still in its infancy. In this regular blog, Saunders will give AB readers first-hand insight into the triumphs and failures of growing a business. This is his story. This is his journey.

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