Source: Beachbody LLC
August 8, 2012, Los Angeles – Beachbody LLC – the home-fitness innovator behind industry-leading exercise programs such as P90X®, INSANITY®, BRAZIL BUTT LIFT®, and TURBOFIRE® – today announced a partnership with Powder Blue Productions (PBP). PBP is a leading group exercise certification organization that will provide its expertise, programming and infrastructure to expand Beachbody’s recently launched fitness certification business. By bringing their popular branded fitness programs to group exercise instructors, health clubs and fitness professional the companies will expand their influence on the health and fitness of Americans, fulfilling Beachbody’s core mission to end the trend of obesity. The partnership between the two companies also bolsters Beachbody’s international expansion strategy.
Beachbody recently announced P90X Certification, and has plans to launch several other programs, including Insanity and Brazil Butt Lift, from its widely successful portfolio. Professional trainers, fitness enthusiasts and health clubs can now capitalize on the significant brand strength, TV advertising and demand for live classes of its popular programs. The company is uniquely positioned in the certification business because it provides fitness professionals an additional income opportunity as part of the Team Beachbody Coach network.
PBP will contribute their established lineup of group-exercise programs like TurboKick, PiYo and Hip Hop Hustle, their popular apparel lines, and the industry expertise of celebrity trainer and PBP founder Chalene Johnson, who has more than 20 years of experience in the fitness and certification business. Featured at health clubs such as 24 Hour Fitness and countless other fitness locations, PBP’s programs can be found in all 50 states and 56 countries around the world.
“For years we wanted to find a way to combine Beachbody’s business model with the certification expertise Powder Blue Productions has built,” said Carl Daikeler, CEO of Beachbody. “We believe there is a trend toward branded-fitness programming in gyms and among personal trainers, and there is no one who understands how to maximize that opportunity better than Chalene and her team at Powder Blue.”
A well-known Beachbody celebrity trainer responsible for popular programs such as TurboFire® and Turbo Jam®, Johnson started PBP with her husband Bret Johnson from a spare bedroom in their home. The company began certifying in 2007 and has certified more than 60,000 instructors to date in Turbo Kick, a cardio-based mix of kickboxing and dance moves set to up-beat music, Hip-Hop Hustle, a blend of hip-hop and dance moves and PiYo, a strength workout blending sports training, core conditioning, dance, stretch and athletic drills to offer an all-encompassing, calorie burning workout.
“Simplifying the process of becoming a fitness professional and bringing fun into health clubs has been our focus at Powder Blue Productions for over 15 years, and I’m excited to couple my expertise with that of an amazing partner like Beachbody,” said Chalene Johnson. “The partnership is like World’s colliding. For years fitness professionals have been changing lives as a passionate labor of love but it’s no secret that most fitness instructors aren’t exactly paying the mortgage on their teaching wage. By partnering with Beachbody we are finally able to give people a way to do what they love and the means by which to make a meaningful income. This partnership allows us to help millions make the leap into fitness as a career. Beachbody dominates home-fitness. Now anyone will be able to teach the most popular at-home workouts like P90x and Insanity at their local gym”
For more information on Beachbody, its wide array of fitness products, P90X Certification and the recent partnership with PBP, please visit www.Beachbody.com. More information on PBP, the company’s certified instructors and group exercise classes can be found at www.TurboKick.com.
About Beachbody LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California-based company is the creator of the nation's most popular fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, Turbo Jam®, Hip Hop Abs®, and Power 90® among many others. Beachbody® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough health shake called Shakeology®, AKA “The Healthiest Meal of the Day®”), and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of thousands of independent "Coach" distributors as well as a dynamic online support and fitness community.
About Powder Blue Productions
Powder Blue Productions is a fitness minded company engaged in developing, marketing and distributing fitness and weight loss programs, instructional videos and related products and services. The company choreographs fitness training programs, develops and produces fitness training videos and provides instructor training for its proprietary fitness programs that combine exercise with a fun, entertaining format and social interaction. In addition, the company has a clothing boutique that offers the latest trends in fitness wear at www.turbokick.com. The company trains instructors to teach Turbo Kick, PiYo, Hip Hop Hustle, All-Star Instructor Training, among other fitness programs in development that combine exercise with a fun, entertaining program and social interaction.