Tuesday, October 16, 2012
BTS Joins MDA's Augie's Quest and Commits to Raise $2 Million
Atlanta, GA – October 16, 2012 – Body Training Systems®(BTS), a leading supplier of group exercise programs, is proud to announce its partnership with Augie’s Quest, which supports MDA’s aggressive fundraising and research efforts aimed at finding more effective treatments and, ultimately, a cure for ALS. BTS will kickoff its efforts with a fundraising event at the BTS Summit in Atlanta GA, November 7-10, 2012. The event will be featured during BTS’ dance program, Group Groove®, and will be called Groove for Augie.
“We are grateful to Body Training Systems for joining us in the fight against ALS,” said Augie Nieto. “Their contributions will help us continue to fund research that will lead to treatments and a cure for this disease. We couldn’t do it without their support or the overwhelmingly generous support of the fitness industry.”
BTS will supply their club customers with fundraising marketing campaigns and resources so they can easily join the efforts of MDA’s Augie’s Quest. BTS customers have learned that creating events around BTS group exercise programs is a very powerful way to create excitement, awareness, and participation, which can now translate to an even greater good.
Rich Boggs, BTS CEO, added, “Our goal is to raise $2M by 2018 in honor of Augie, one of our industry’s true pioneers in his personal battle to find a cure for ALS. The way Augie has handled this disease speaks volumes about his heart and character and the BTS team is proud to be part of this great cause.
Industry leader John McCarthy commented, “Augie and Rich share not only decades of friendship, but also unparalleled histories of success in the health club industry. Both are born and bred entrepreneurs of the highest order. It is wonderful to see them united in the quest to conquer ALS.”
About Augie’s Quest
Fitness pioneer Augie Nieto started Augie's Quest in conjunction with the Muscular Dystrophy Association’s ALS Division in March 2005. Augie’s Quest (www.augiesquest.org), MDA’s ALS research initiative, is an aggressive, cure-driven effort singularly focused on finding treatments and a cure for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. This devastating neuromuscular disease affects more than 30,000 Americans. Augie’s Quest raises money primarily through a variety of special events, including: BASH for Augie’s Quest; Tradition of Hope in Los Angeles; Big Canyon Golf in Newport Beach, CA; ClubCorp Charity Classic at golf clubs nationwide; and Clubs for the Quest, a program that allows various fitness clubs across the country to engage their members in fundraising programs and events to benefit ALS research.