Trying to market a college football team coming off a 1-11 season can be a difficult challenge. But sometimes tough times can inspire the most creative solutions. Take this latest idea from the Purdue Boilermakers for example: The football team is running a promotion that will give fans the opportunity to have their mug plastered on the team's football helmet.

According to Purdue's website, students who purchase the "VIP card" are eligible to send in a picture to be used for the helmet. All season ticket holders who renewed their season tickets online will also be given the opportunity to send in a photo for inclusion. The special helmets will be worn for the Boilermakers' game against Iowa in September. A digital copy of the final helmet sticker will be sent to fans pictured on the helmet following the game.

In a day and age when most schools have thrown tradition out the window in favor or bold, creative uniforms, this is not a bad idea for a one-time promotion if you ask me. A hat tip (or should I say helmet tip?) to the marketing staff at Purdue.

 

Michael Gaio is eMedia Editor of Athletic Business.