RECENT ARTICLES
  • Parks Dept Launches Website to Gather Community Input

    by Submitted by Palatine Park District November 2014

    The Palatine Park District recently launched Forward Thinking, an online community engagement platform, to seek feedback from park district residents on current parks, programs, and facilities as well as how these features can be improved for the future.

  • Should Athletes Lose Scholarships Over Social Media Miscues?

    by Dennis Van Milligen August 2014

    One of the debates that has intrigued me recently involves the increasing amount of coaches that are withdrawing scholarship offers due to a high school recruit exhibiting unacceptable or inappropriate behavior on social media. According to this story we published last week, high school coaches in Georgia are applauding University of Georgia head football coach Mark Richt for dropping a recruit that misbehaved on Twitter.

  • Mississippi State, K-State Set Up Football Series via Twitter

    by Michael Gaio July 2014

    Mississippi State's Scott Stricklin and Kansas State's John Currie gave new meaning to social networking on Friday. In what might be a Twitter first, the two athletic directors agreed to a home-and-home football series using the social network.

  • Angry Minority Destroying Social Media

    by Dennis Van Milligen July 2014

    Popular AB contributor Chris Yandle, assistant AD for communications at the University of Miami, wrote a great post for our website in May about our collective love/hate relationship with social media.

  • Is Social Media Making Us Anti-Social?

    by Chris Yandle June 2014

    Is social media making us anti-social? The answer is complicated.

  • How To Deal With Negativity on Social Media

    by Chris Yandle May 2014

    I hate that I’m addicted to Twitter. There, I said it. It’s already bad enough that there are moments (a lot of moments) that my wife will hide my iPhone so I can’t check Twitter.

  • Mavs' PA Announcer Blasts Refs on Twitter, Gets Benched

    by Michael Gaio April 2014

    Dallas Mavericks public address announcer Sean Heath has been suspended for two games by the NBA after a series of tweets criticizing the league.

  • Social Media Revolutionizes Campus Rec Marketing

    by Paul Steinbach April 2014

    As the literature on the bulletin board went unnoticed, Chris Butler could see the writing on the wall.

  • Former Sporting Goods Exec Rallies Industry Around Inactivity Epidemic

    by Paul Steinbach December 2013

    While president of Wilson Sporting Goods at the time tennis was bouncing back from its 1990s participation slump, Jim Baugh began fielding calls from industry peers wondering how the turnaround could be replicated in other sports. That got Baugh thinking about a broader inactivity epidemic taking shape in America.

  • Technology and Social Media Alter the Future of Heisman Trophy Campaigns

    by Michael Gaio December 2013

    As gutsy coaching calls go, this one ranked right up there with any in the career of Baylor University's Art Briles. What set this one apart, though, was that it was made away from the football sideline.

    Briles' decision to give Baylor's athletic communications staff the green light to pursue an all-out Heisman Trophy campaign for a then under-the-radar quarterback named Robert Griffin III would change the school forever and rewrite a marketing playbook for other schools with Heisman hopefuls.