RECENT ARTICLES
  • Angry Minority Destroying Social Media

    by Dennis Van Milligen July 2014

    Popular AB contributor Chris Yandle, assistant AD for communications at the University of Miami, wrote a great post for our website in May about our collective love/hate relationship with social media.

  • Is Social Media Making Us Anti-Social?

    by Chris Yandle June 2014

    Is social media making us anti-social? The answer is complicated.

  • How To Deal With Negativity on Social Media

    by Chris Yandle May 2014

    I hate that I’m addicted to Twitter. There, I said it. It’s already bad enough that there are moments (a lot of moments) that my wife will hide my iPhone so I can’t check Twitter.

  • Mavs' PA Announcer Blasts Refs on Twitter, Gets Benched

    by Michael Gaio April 2014

    Dallas Mavericks public address announcer Sean Heath has been suspended for two games by the NBA after a series of tweets criticizing the league.

  • Social Media Revolutionizes Campus Rec Marketing

    by Paul Steinbach April 2014

    As the literature on the bulletin board went unnoticed, Chris Butler could see the writing on the wall.

  • Former Sporting Goods Exec Rallies Industry Around Inactivity Epidemic

    by Paul Steinbach December 2013

    While president of Wilson Sporting Goods at the time tennis was bouncing back from its 1990s participation slump, Jim Baugh began fielding calls from industry peers wondering how the turnaround could be replicated in other sports. That got Baugh thinking about a broader inactivity epidemic taking shape in America.

  • Technology and Social Media Alter the Future of Heisman Trophy Campaigns

    by Michael Gaio December 2013

    As gutsy coaching calls go, this one ranked right up there with any in the career of Baylor University's Art Briles. What set this one apart, though, was that it was made away from the football sideline.

    Briles' decision to give Baylor's athletic communications staff the green light to pursue an all-out Heisman Trophy campaign for a then under-the-radar quarterback named Robert Griffin III would change the school forever and rewrite a marketing playbook for other schools with Heisman hopefuls.

  • Introducing the New AthleticBusiness.com

    by Michael Gaio December 2013

    You might have noticed that things look a little different around here. After using our previous website design for more than three years, we felt AthleticBusiness.com was in need of a facelift.

  • In Your Words: #ABCSanDiego Recap

    by AB Staff December 2013

    A recap of the 32nd annual Athletic Business Conference & Expo as told by the people who experienced it.

  • Prep Coach Groped in Facebook Photo Gets Fired

    by Michael Gaio November 2013

    A picture of a man touching a woman's chest posted on Facebook has landed them both in trouble at work.