RECENT ARTICLES
  • Former Sporting Goods Exec Rallies Industry Around Inactivity Epidemic

    by Paul Steinbach December 2013

    While president of Wilson Sporting Goods at the time tennis was bouncing back from its 1990s participation slump, Jim Baugh began fielding calls from industry peers wondering how the turnaround could be replicated in other sports. That got Baugh thinking about a broader inactivity epidemic taking shape in America.

  • Technology and Social Media Alter the Future of Heisman Trophy Campaigns

    by Michael Gaio December 2013

    As gutsy coaching calls go, this one ranked right up there with any in the career of Baylor University's Art Briles. What set this one apart, though, was that it was made away from the football sideline.

    Briles' decision to give Baylor's athletic communications staff the green light to pursue an all-out Heisman Trophy campaign for a then under-the-radar quarterback named Robert Griffin III would change the school forever and rewrite a marketing playbook for other schools with Heisman hopefuls.

  • Introducing the New AthleticBusiness.com

    by Michael Gaio December 2013

    You might have noticed that things look a little different around here. After using our previous website design for more than three years, we felt AthleticBusiness.com was in need of a facelift.

  • In Your Words: #ABCSanDiego Recap

    by AB Staff December 2013

    A recap of the 32nd annual Athletic Business Conference & Expo as told by the people who experienced it.

  • Prep Coach Groped in Facebook Photo Gets Fired

    by Michael Gaio November 2013

    A picture of a man touching a woman's chest posted on Facebook has landed them both in trouble at work.

  • Free Wi-Fi in San Francisco Parks, Courtesy of Google

    by Emily Attwood July 2013

    City parks are becoming technological hotspots. As New York spends the summer installing solar charging stations in its already Wi-Fi-enabled parks and plazas this summer, San Francisco is taking advantage of a $600,000 gift from Google that will add free Wi-Fi to 31 parks, recreation centers and plazas.

  • Parks and Recreation Departments Turn to Mobile Platforms

    by Emily Attwood July 2013

    How does your program get the word out about its facilities, classes and events? What about when something is cancelled or rescheduled?

  • Wi-Fi Service Increasingly Seen As a Must-Have Stadium Amenity

    by Paul Steinbach July 2013

    Stanford Stadium got wired for wireless in 2011. Penn State's Beaver Stadium did so last year. Auburn (2011) and Alabama (2012) were already bringing Wi-Fi to the football game day masses when Southeastern Conference officials estimated this spring that it would cost member schools $2 million each to improve stadium cell phone and Wi-Fi connectivity.

  • Social Media Complicating Efforts to Oversee Student-Athlete Behavior

    by Michael Popke March 2013

    John Williams now realizes how close Ocean Lakes High School in Virginia Beach, Va., came to being sued for violating a student-athlete's First Amendment rights. ...

  • Schools Attempting to Control Athletes' Use of Social Media

    by Paul Steinbach October 2012

    "Denard Robinson is soooo bad! And it makes me feel so good."

    That was Michigan State University backup safety Kyle Artinian's take via Twitter during archrival Michigan's Sept. 2 season-opening loss to Alabama - a game in which Robinson, the Wolverines' star quarterback, struggled. Two MSU linebackers likewise sent tweets mocking Robinson that Saturday. By Sunday, it was national news.