Tim McGraw can add fitness guru to his resume, as the country singer officially opens his own line of fitness clubs in Nashville later this week.

According to the Nashville Tennessean, McGraw will be the name behind a new line of boutique fitness clubs that will operate under the brand Trumav Fitness. 

The singer was on hand for a ribbon-cutting ceremony in Nashville yesterday at the line’s flagship club. The event was hosted by McGraw, his partner Snap Fitness and the club's owner, Wirth Campbell.

“Physical fitness is something I value — it can help you lead your best life,” said McGraw. “Working out becomes a habit when it’s an easy part of your every day. That’s why I’ve partnered with Snap Fitness to create Trumav. We want to help you find what works for your fitness goals and give you a community that can inspire you to achieve them.”

Trumav Fitness will provide instructional exercise classes, and members can work out on their own, with a trainer or in a group class setting. Each club will include custom equipment and programs based on McGraw’s personal workout routines, as well as the expertise of Snap Fitness professionals.

Andy Berg is Executive Editor of Athletic Business.