- Wednesday, August, 02, 2017
Locker Room Branding with Paint, Graphics
Waterfalls, HD TVs and LED backlighting in custom colors are all wonderful things to have in an athletic locker room — if you have a few million dollars to spend. While the juggernauts in collegiate athletics compete for the title of "best locker room in the country" (hoping it leads to other titles), most college and high school athletic programs are working on a more limited budget.
- Tuesday, July, 25, 2017
How College Athletic Programs Are Preparing for Gun Legislation
The country's attitude toward firearms is changing. As of July 1, Kansas and Georgia will join eight other states in allowing concealed-carry of firearms on public university campuses, with Arkansas joining the campus carry ranks on Sept. 1.
- Tuesday, June, 20, 2017
Limitless Potential for the Internet of Things in Athletic Facilities
Alexa, show me the future.
- Tuesday, June, 06, 2017
Online Advanced Education for Athletic Administrators
Summer is almost here. For many professionals working in athletics at the high school level, the academic break affords them time to think about their own academic and career goals. Whether looking to advance their career or add to their current qualifications, an online master's degree program can be a worthwhile undertaking for any athletic administrator. But first, he or she must know what kind of focus to pursue. Following is an overview of notable online sports management programs, including a brief statement about the program, key facts and enrollment dates.
- Tuesday, May, 23, 2017
The Benefits of Gym Floor Covers
A school's multipurpose gymnasium can be a valuable asset for the entire community, with the ability to host not only athletic events but election polling, craft fairs and pancake breakfasts. "Oftentimes the local municipality will want access to a school for different events," says Bob Curry, president of Rexdale, Ont.-based Covermaster. "You convert your facility into a multiuse facility, and you can generate revenue."
- Tuesday, May, 09, 2017
CDs and Obsolete Technologies
Next month is our annual Architectural Showcase issue, but we're already hard at work selecting photos and laying out each submission. Photos for each project come to us in one of several ways: uploaded to our FTP site, sent via a file transfer site such as Dropbox, or mailed on a CD or thumb drive.
- Thursday, May, 04, 2017
The Evolution of Campus Recreation Facilities and Programs
Building a facility specifically for recreation was a novel concept when St. Louis University's campus recreation center was named an Athletic Business Facility of Merit® in 1982. In the 35 years since, the definition of "recreation" and its place in the college landscape has changed dramatically, as evidenced in AB's collective roster of Facilities of Merit.
- Wednesday, April, 26, 2017
Video: Bringing the CrossFit Games to Madison
- Tuesday, April, 18, 2017
Breakup Leaves Youth Soccer Org. Scrambling for Fields
When a San Pedro, Calif., youth soccer league severed ties with the American Youth Soccer Organization earlier this year, the Field of Dreams soccer complex was caught in the middle.
- Monday, April, 17, 2017
AB Perspectives: What Is the Most Impressive Venue You've Visited?
AB wants to know what impresses you most about other facilities and venues you've visited, and why?
- Wednesday, September, 16, 2015
Blog: Quantifying the Impact of Parks and Rec
The National Park and Recreation Association's annual convention is underway this week in Las Vegas, Nev. After arriving Monday afternoon and getting my first taste of life in the City of Lights, I caught a brief glimpse of the sun and the strip before steeling myself for a day of windowless sessions in overly air-conditioned rooms.
- Wednesday, July, 08, 2015
Blog: Women’s Soccer and Return on Investment
In the days after the U.S. Women’s soccer team’s World Cup win, we’ve heard a lot of back and forth over the issue of how much the players were paid. The women’s team received a record-setting $2 million for their win… record-setting for women, that is. Last year, the German men’s team earned $35 million for its World Cup win.
“But it’s all about the revenue!” claim those who justify the discrepancy. The women’s tournament brought in a mere $17 million in sponsorship revenue compared to $529 million for last year’s men’s World Cup. Thus, because the men bring in more revenue, it only makes sense that they get paid more.
When I was in college, I interned for an editor at a book publishing company. I recall, among the editor’s many tales of the publishing world, the story of how he signed one particular new author and set her up for success. Her work was good, he said, but she was relatively unknown and still new.
For those more familiar with coaching contracts than book contracts, book contracts typically pay an advance, anything as low as a couple thousand dollars (J.K. Rowling was given a £1500 advance on the first Harry Potter book) to upwards of $100,000, if you’re an established name. If a new author doesn't go over well with the audience, the publisher hasn't lost much. If they're good, the publisher simply ups the advance on the next book.
Rather than offering this new author something at the lower end of the spectrum as would befit the situation, the editor swung big. I don’t recall the exact dollar amount, but I think it was at least $20,000 (chump change for a pro athlete, but a big deal for a struggling writer).
His reasoning? The more the publisher invested in an author, the harder it would work to ensure her success, giving her a preferred launch date, better marketing and visibility. Part of this was about recouping the investment — book advances are paid against royalties, which means a larger advance needs to be offset by greater book sales if the publisher wants to come out ahead.
What does this have to do with soccer?
I’m not in the sports marketing business. I’m not even in the book marketing business. But I do know that a product’s success is as much about the effort that goes into marketing it as the quality of the product itself.
Don’t justify lower pay for female athletes by pointing to the lower revenue they generate — they’re not the ones negotiating sponsorship contracts or selling commercial slots. In the case of women’s soccer, FIFA secretary general Jerome Valcke attributes the lower revenues to women’s soccer being a newer sport than men’s.
“We played the [20th] men’s World Cup in 2014, when we are now playing the seventh women’s World Cup,” Valcke said in December press conference. “We have still another  World Cups before potentially women should receive the same amount as men. The men waited until 2014 to receive as much money as they received.”
Or, how about this: Pay the players what they’re worth, and then put in the effort to back that investment up.
- Friday, June, 19, 2015
A Response to Critics of Soaring College Rec Spending
“LSU Faces Dramatic Budget Cuts While It Builds An Expensive Lounging Pool” This was the headline of an article that appeared in The Huffington Post this past May criticizing Louisiana State University’s spending of $84.75 million on an overhaul of its recreation facilities despite a threatened $55.5 million funding cut from the state.
Last week New Jersey governor Chris Christie admonished what he considers wasteful spending in the higher education system, denouncing “extras” such as lazy rivers and climbing walls.
"Some colleges are drunk on cash and embarking on crazy spending binges,” he said.
If you work in college recreation, the incidents made you cringe.
The cost of higher education is going to get a lot of attention leading up to the 2016 election, and unfortunately, that’s going to come with a lot of misguided scrutiny of campus recreation programs.
What both incidents overlook — as anyone working in college recreation will immediately recognize — is that a university’s education budget and recreation budget are two entirely different things. Campus recreation centers are not built at the expense of science labs or classrooms. For most universities, such projects are funded (and maintained) from students fees.
"The funds for the project come directly from the student fee and can only be used for the project," LSU spokesman Ernie Ballard told The Huffington Post. "Similar to donations to the university or funds from the state for capital projects, these types of funds can't be shifted to fill in budget holes or be used in another way. They can only be used for what they were originally designated for."
The impact of such facilities on the price of a college education is actually minimal, according to David Feldman, economics professor at College of William & Mary.
“Lazy rivers are only a tiny piece of the costs,” he told Inside Higher Ed. “These lazy rivers are not the reason why student debt is soaring seemingly out of control. The big problem that higher education faces today, at the public side, is cuts in state spending.”
Some argue that cuts in spending are actually driving the construction of bigger and better recreation amenities, as universities look draw in more out of state students. According to research from the University of Michigan, “wealthier students [are] much more willing to pay for consumption amenities.”
Despite its negative headline, The Huffington Post article went on to admit as much, quoting a 2013 article in which former Miami University president James Garland explains, “We took advantage of low interest rates for municipal bonds and invested in rehabilitating our residence halls and eating facilities and putting in more recreation -- workout rooms and lounges, and the kinds of accouterments that really dressed up a campus and made it a much more comfortable and familiar place for upper-middle class students. So those students started applying to us in droves. Application numbers went up, we became more selective, and the SAT scores of the entering class became higher."
So, in the face of a $55.5 million budget cut (avoided, thankfully) LSU would need to rely more heavily on the appeal of its non-academic offerings to bring in more students and more revenue. As Jane Wellman, a finance expert with College Futures Foundation, told Inside Higher Ed, the issue is not of how colleges spend money, but the priorities of schools.
“The sense is that college costs are going up too rapidly, and institutions aren’t doing enough to control them,” she says. “The critique underneath that is the critique of the decision-making culture in higher education.”
Rather than ask why LSU would spend $85 million on a recreation center, maybe politicians should be asking why the state of Louisiana was mulling a $55 million cut to education.
We won’t get into the other complexities of campus recreation facilities, such as the positive economic impact of construction (According to NIRSA, $1.7B was spent on 157 recreation construction projects in 2012), the employment opportunities afforded to students, the educational programming opportunities, the importance of recreation to students' quality of life (and GPA), the role in building a schools’ reputation, or any number of issues.
Unfortunately, neither will the politicians pinning the climbing costs of higher education on climbing walls.
- Monday, June, 16, 2014
AB's Architectural Showcase a Yearlong Affair
The Architectural Showcase in June is the one issue of Athletic Business I look forward to most each year. It's also the issue I spend most of each year working on.
- Friday, April, 04, 2014
Blog: Wine at the Gym? I’ll Drink to That
Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.
- Thursday, February, 27, 2014
Blog: Let Them Eat Cake, If They So Choose
On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school.
- Monday, January, 13, 2014
Blog: Women-Only Fitness Zones Perpetuate Stereotypes
Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section.
- Thursday, October, 10, 2013
Blog: If You Can't Beat 'Em… Beat 'Em Up!
I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.
- Friday, September, 20, 2013
Blog: Defending "The Slowest Generation"
Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.