Tuesday, November, 24, 2015
Like 20 Years in Business, Our Anniversary Celebration Brought Challenges, Rewards
Please allow us to paint a picture for you:
Wednesday, November, 04, 2015
Our New Day-to-Day Approach to Member Retention
For 20 years we've been telling people and writing about how there are two kinds of gyms — those that are "sales" focused and those that are "retention" focused. We put ourselves squarely in the second camp since we've never had salespeople, we use no high-pressure sales techniques and our entire business model is based on the premise that we need our members to actually use our clubs and thus continue their memberships.
Thursday, September, 24, 2015
Five Things the Presence of a New Competitor Has Taught Us
We've often written in these pages and spoken at the Athletic Business Conference about "the big squeeze." And now, after 20 years in business, we are the orange.
Tuesday, June, 23, 2015
Avoid These Six Health Club Design Mistakes
When it comes to great architecture and design at fitness facilities, we defer to former Supreme Court Justice Potter Stewart's standard for obscenity — we know it when we see it.
Tuesday, May, 19, 2015
How to Brace for the Many Responsibilities of Health Club Ownership
Recently, we were at a financial education seminar for small-business owners. The speaker was discussing how marriages are often impacted when a business owner is able to sell and finds himself or herself with free time. Their spouse is suddenly faced with a partner who is around more than ever before. Maybe too much. "Their spouse discovers that they really weren't a workaholic," the speaker said. "They were just doing what they had to do for all of those years."
Tuesday, April, 07, 2015
Optimism Meets Reality When Opening a Health Club
The adage, "Do what you love and you'll never work another day in your life," likely needs some updating. Maybe something like, "If you choose to start a business based on what you love, then be prepared to work really, really hard every day and know that 80 percent of what you have to do will have nothing to do with what you love. But that last 20 percent might be fun."
Monday, February, 16, 2015
How to Deal with Millennials as Employees
You know, when we were young, we were expected to work for a living.
When did we become our grandfathers?
Over the years, on these pages and at various conferences, we have talked about the challenges and rewards of hiring and working with the Millennial Generation. But maybe now we need to divide them between the Old Millennials and the Young Millennials.
Tuesday, December, 23, 2014
Rob & Barry's 5 Fitness Predictions for 2015
Raise your hand if you're excited about the start of the new year.
Wednesday, December, 03, 2014
How to Borrow the Best Ideas from Fitness Trends
It's becoming difficult to track all of the trends that are impacting the fitness industry. Maybe that's good, because trying to do so can be depressing. It seems that every trend is a shot to the heart of all-inclusive health clubs.
Monday, October, 20, 2014
Dealing with Members’ Attempts to Cancel Their Contract
We know that cancelling a health club membership can be confusing. After all, it can be spelled "cancelling" or "canceling." It's quite maddening, really.
Wednesday, April, 30, 2014
Blog: Does Wearable Fitness Have Legs?
Wearable fitness tracking technology is the future!
Such excitement was so early-2014. We saw articles in The Wall Street Journal that described how corporate CEOs were big users of wearables and how they were competing against each other to see who could sleep better or walk more. BusinessWeek ran a story earlier this year that discussed the possibility — the likelihood? — of wearables putting gyms out of business. The New York Times ran a piece two weeks ago today about how wearables were being used in gyms.
Thursday, June, 27, 2013
Blog: Why Calling 'Obesity' a 'Disease' Is So Troubling
Jerry Seinfeld does a bit during which he discusses topics that make people whisper. Cancer is one of them. "Did you hear about Bill? He has (whispering) cancer."
Monday, May, 20, 2013
Blog: SoulCycle Lawsuit Could Hurt Fitness Industry
The recently filed class-action lawsuit against the indoor cycling chain SoulCycle for allegedly violating California and New York wage laws could have a huge impact on the health and fitness industry. We're fascinated by it and are watching to see how it progresses. The complaint, filed by a former SoulCycle instructor, claims that SoulCycle instructors - who are paid only for the classes they teach - are "required to work above and beyond the time instructing a class." Their duties include training, preparation, communication with customers, meetings, special-event classes and assisting with marketing.
Friday, April, 19, 2013
Blog: After a Sad Week, Count Your Blessings
"This is just like New Orleans."
In the wake of the tragedy in Boston this week, we were reminded of that quote from 2005. It came from one of our health club members and is seared into our brains. And it reminds us never to become the kind of people who would say that. Such a statement colors our opinion of customer service and how we respond to difficult situations.
Wednesday, February, 27, 2013
Blog: 'Low-Price' Doesn't Necessarily Equal 'High-Value'
So, who started putting the words "high value" after "low cost" when describing health clubs that we all know and love (and we hate) as the "low-cost providers"?
Monday, February, 18, 2013
Blog: Calling All Catch-Phrase Professionals!
If there is one area of our business that we know is deficient, it is this - our catch phrases.
They're getting better. Can you guess what we used to call our new member introductory program that provided three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist? We called it "our new member introductory program that provides three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist." We were nothing if not descriptive.
Wednesday, April, 13, 2011
Blog: Zumba's Great - Just Not for Us
We're going to come right out and say it, and then go hide behind something sturdy in anticipation of the response.