Rob Bishop
Rob Bishop is the co-owner of Elevations Health Club in Scotrun, Pa. His award-winning health club column debuted in the March 2010 issue of Athletic Business, with partner Barry Klein, and Rob has been a regular contributor ever since. You can hear insight from Rob in person at the Athletic Business Conference & Expo where he's been a speaker since 2007.
  • Sunday, October, 20, 2013
    Words of Advice for Millennials Seeking Jobs in Fitness

    At the 2009 Athletic Business Conference & Expo, we gave a talk called "Your Business Is in Their Hands" in which we discussed the impact the Millennial Generation is having on the fitness industry.


  • Thursday, October, 10, 2013
    How to Help Personal Trainers Improve Their Sales Skills

    Looking for a good laugh while walking through your gym? Approach one of your personal trainers and ask, "How much does personal training cost?" Enjoy the show as your trainer stumbles all over the place, trying to pull words out of thin air. Then consider what you would think if you were a member asking that basic question and receiving that bumbling response. Not good, right?


  • Wednesday, August, 14, 2013
    CrossFit Stirs Passions, But Both Sides Need to Relax

    We want to get this straight. If you do CrossFit, you are physically, morally, ethically and socially superior to everyone, and anyone who refuses to agree that CrossFit is the best and only form of physical conditioning is a loser who doesn't "get it."


  • Thursday, June, 27, 2013
    Blog: Why Calling 'Obesity' a 'Disease' Is So Troubling

    Jerry Seinfeld does a bit during which he discusses topics that make people whisper. Cancer is one of them. "Did you hear about Bill? He has (whispering) cancer."


  • Monday, May, 20, 2013
    Blog: SoulCycle Lawsuit Could Hurt Fitness Industry

    The recently filed class-action lawsuit against the indoor cycling chain SoulCycle for allegedly violating California and New York wage laws could have a huge impact on the health and fitness industry. We're fascinated by it and are watching to see how it progresses. The complaint, filed by a former SoulCycle instructor, claims that SoulCycle instructors - who are paid only for the classes they teach - are "required to work above and beyond the time instructing a class." Their duties include training, preparation, communication with customers, meetings, special-event classes and assisting with marketing.


  • Monday, May, 20, 2013
    Is it Time to Give Up the 'No Cell Phones' Rule in Health Clubs?

    The Serenity Prayer, as it is known, has been adopted by Alcoholics Anonymous and can be a comfort to anyone coping with life's many challenges.


  • Friday, April, 19, 2013
    Blog: After a Sad Week, Count Your Blessings

    "This is just like New Orleans."

    In the wake of the tragedy in Boston this week, we were reminded of that quote from 2005. It came from one of our health club members and is seared into our brains. And it reminds us never to become the kind of people who would say that. Such a statement colors our opinion of customer service and how we respond to difficult situations.


  • Friday, March, 15, 2013
    'Baby Steps' in Diet and Exercise Help Get People Moving

    You eat too much. You don't exercise enough. You're going to die ugly. How's that for uplifting lunchtime entertainment? Yet we keep getting asked back to speak with community groups and local employers to deliver that message.


  • Wednesday, February, 27, 2013
    Blog: 'Low-Price' Doesn't Necessarily Equal 'High-Value'

    So, who started putting the words "high value" after "low cost" when describing health clubs that we all know and love (and we hate) as the "low-cost providers"?


  • Monday, February, 18, 2013
    Blog: Calling All Catch-Phrase Professionals!

    If there is one area of our business that we know is deficient, it is this - our catch phrases.

    They're getting better. Can you guess what we used to call our new member introductory program that provided three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist? We called it "our new member introductory program that provides three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist." We were nothing if not descriptive.


  • Wednesday, April, 30, 2014
    Blog: Does Wearable Fitness Have Legs?

    Wearable fitness tracking technology is the future!

    Such excitement was so early-2014. We saw articles in The Wall Street Journal that described how corporate CEOs were big users of wearables and how they were competing against each other to see who could sleep better or walk more. BusinessWeek ran a story earlier this year that discussed the possibility — the likelihood? — of wearables putting gyms out of business. The New York Times ran a piece two weeks ago today about how wearables were being used in gyms.


  • Thursday, June, 27, 2013
    Blog: Why Calling 'Obesity' a 'Disease' Is So Troubling

    Jerry Seinfeld does a bit during which he discusses topics that make people whisper. Cancer is one of them. "Did you hear about Bill? He has (whispering) cancer."


  • Monday, May, 20, 2013
    Blog: SoulCycle Lawsuit Could Hurt Fitness Industry

    The recently filed class-action lawsuit against the indoor cycling chain SoulCycle for allegedly violating California and New York wage laws could have a huge impact on the health and fitness industry. We're fascinated by it and are watching to see how it progresses. The complaint, filed by a former SoulCycle instructor, claims that SoulCycle instructors - who are paid only for the classes they teach - are "required to work above and beyond the time instructing a class." Their duties include training, preparation, communication with customers, meetings, special-event classes and assisting with marketing.


  • Friday, April, 19, 2013
    Blog: After a Sad Week, Count Your Blessings

    "This is just like New Orleans."

    In the wake of the tragedy in Boston this week, we were reminded of that quote from 2005. It came from one of our health club members and is seared into our brains. And it reminds us never to become the kind of people who would say that. Such a statement colors our opinion of customer service and how we respond to difficult situations.


  • Wednesday, February, 27, 2013
    Blog: 'Low-Price' Doesn't Necessarily Equal 'High-Value'

    So, who started putting the words "high value" after "low cost" when describing health clubs that we all know and love (and we hate) as the "low-cost providers"?


  • Monday, February, 18, 2013
    Blog: Calling All Catch-Phrase Professionals!

    If there is one area of our business that we know is deficient, it is this - our catch phrases.

    They're getting better. Can you guess what we used to call our new member introductory program that provided three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist? We called it "our new member introductory program that provides three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist." We were nothing if not descriptive.


  • Wednesday, April, 13, 2011
    Blog: Zumba's Great - Just Not for Us

    We're going to come right out and say it, and then go hide behind something sturdy in anticipation of the response.