Wednesday, December, 01, 2010
How to Respond to Complaining Customers
Sometimes you just have to tell your complaining customers to find another club.
Tuesday, September, 28, 2010
Establishing Rules for the Wireless Generation of Employees
Owners walk a tightrope when establishing rules for the wireless generation of employees.
Tuesday, August, 03, 2010
How to Select a Prepackaged Group Fitness Program
Prepackaged group fitness programs might be right for your club, but only if you do them correctly.
Friday, May, 28, 2010
What in the World Does it Take to Motivate Health Club Prospects?
After no one bites on a free membership, musings on what in the world it takes to motivate prospects.
Monday, May, 03, 2010
How to set club membership fees
Clear thinking and firm self-knowledge are required when setting club membership fees.
Friday, February, 19, 2010
Bally Should Match its Rhetoric with Real Customer Service
If Bally insists on sticking around, the company should match its rhetoric with some real customer service.
Tuesday, February, 24, 2009
Fitness Club Operators Take Seven-Step Checkup as Economic Prognosis Worsens
As the nation's economic prognosis worsens, fitness center operators must take these seven active steps to ensure the continued health of their facilities.
Thursday, March, 06, 2008
Why Attrition Numbers Don't Add Up
When it comes to industry-wide attrition rates, is your fitness center's math trustworthy?
Wednesday, April, 30, 2014
Blog: Does Wearable Fitness Have Legs?
Wearable fitness tracking technology is the future!
Such excitement was so early-2014. We saw articles in The Wall Street Journal that described how corporate CEOs were big users of wearables and how they were competing against each other to see who could sleep better or walk more. BusinessWeek ran a story earlier this year that discussed the possibility — the likelihood? — of wearables putting gyms out of business. The New York Times ran a piece two weeks ago today about how wearables were being used in gyms.
Thursday, June, 27, 2013
Blog: Why Calling 'Obesity' a 'Disease' Is So Troubling
Jerry Seinfeld does a bit during which he discusses topics that make people whisper. Cancer is one of them. "Did you hear about Bill? He has (whispering) cancer."
Monday, May, 20, 2013
Blog: SoulCycle Lawsuit Could Hurt Fitness Industry
The recently filed class-action lawsuit against the indoor cycling chain SoulCycle for allegedly violating California and New York wage laws could have a huge impact on the health and fitness industry. We're fascinated by it and are watching to see how it progresses. The complaint, filed by a former SoulCycle instructor, claims that SoulCycle instructors - who are paid only for the classes they teach - are "required to work above and beyond the time instructing a class." Their duties include training, preparation, communication with customers, meetings, special-event classes and assisting with marketing.
Friday, April, 19, 2013
Blog: After a Sad Week, Count Your Blessings
"This is just like New Orleans."
In the wake of the tragedy in Boston this week, we were reminded of that quote from 2005. It came from one of our health club members and is seared into our brains. And it reminds us never to become the kind of people who would say that. Such a statement colors our opinion of customer service and how we respond to difficult situations.
Wednesday, February, 27, 2013
Blog: 'Low-Price' Doesn't Necessarily Equal 'High-Value'
So, who started putting the words "high value" after "low cost" when describing health clubs that we all know and love (and we hate) as the "low-cost providers"?
Monday, February, 18, 2013
Blog: Calling All Catch-Phrase Professionals!
If there is one area of our business that we know is deficient, it is this - our catch phrases.
They're getting better. Can you guess what we used to call our new member introductory program that provided three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist? We called it "our new member introductory program that provides three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist." We were nothing if not descriptive.
Wednesday, April, 13, 2011
Blog: Zumba's Great - Just Not for Us
We're going to come right out and say it, and then go hide behind something sturdy in anticipation of the response.