• New Product Roundup: Fitness Equipment | Lifeguard Chair | Laundry

    by AB Staff March 2018

    Check out the newest products as seen in the April 2018 issue.

    Matrix Fitness
    Exclusive from Matrix, the S-Force Performance Trainer leverages cutting-edge sports science to help athletes of all kinds build speed and power in the drive phase of the sprint. As athletes move through a user-defined path that fits their individual stride, the magnetic system automatically increases resistance the harder they work. This progressively improves the fast-muscle fibers essential to explosive starts, challenging even elite athletes to elevate their drive-phase sprinting to new levels.
    (866) 693-4863



    Sports Laundry Systems
    Sports Laundry Systems® recently added an 80-pound capacity, soft-mount model to its line of high-performance washers. Engineered to boost athletic laundry productivity and cut natural gas, water and electricity usage, Sports Laundry Systems combines high-performance washers with disinfecting ozone injection and energy-efficient dryers. Unlike hard-mount washers, Sports Laundry Systems' soft-mount machines slide easily into place without the need for reinforced-concrete foundations, grout and bolt down — allowing for future relocation and lower installation costs. The washers are engineered for durability and years of continued use, and are backed by an industry-leading factory warranty.
    (920) 230-8550

    Spectrum Aquatics
    Spectrum Aquatics is pleased to announce the latest addition to the Mendota Lifeguard Chair family: the 30-inch Mendota Lifeguard Chair. Constructed from recycled UV-inhibited plastic and with a seat height of 30 inches, this chair has been designed with lifeguard comfort and swimmer safety in mind. Most commonly specified for community, hospitality and resort swimming pools, they are strong, durable and low-maintenance. All Mendota guard chairs offer an optional, water-filled ballast tank for extra stability.
    (800) 791-8056




    Technogym is proud to announce the launch of the first treadmill to combine cardio and power-training in a single solution. Due to unique patent-pending MULTIDRIVE TECHNOLOGY™, the new SKILLRUN™ offers both cardio training and resistance workouts to enhance overall power and fitness. The interactive UNITY console allows users to access a completely customizable workout experience, which engages and motivates them through digital content, personalized training programs and data tracking. SKILLRUN™ offers a wide range of innovative workouts, including high-intensity interval training, speed-resistance training and neuromuscular training, as well as immersive and entertaining content to motivate the user.
    (800) 804-0952

    Fitness Flooring
    New from Fitness Flooring, Corkboards are designed to stand up to the realities of the fitness center — such as water spills and excessive humidity — which a traditional wood floor could not tolerate. Corkboards provide an attractive wood-look floor in a number of species and stains that provide excellent sound and thermal insulation. The vinyl surface is bonded to a cork layer, providing exceptional shock-absorption and comfort. Corkboards can be installed completely free-floating to facilitate relocation.
    (800) 428-5306

    Private Label Fitness
    Onboard 101 is a cloud-based, interactive health-education system available to health professionals under private label. This system helps clients understand basic human physiology as it relates to fitness, weight management and overall health. With 12 chapters, 35 videos and corresponding automated quizzes, Onboard 101 is designed to educate and empower clients. It can operate automatically through self-guided learning or as an adjunct to existing programs. It also serves as a hands-free online revenue generator.
    (714) 404-1800

    This article originally appeared in the April 2018 issue of Athletic Business with the title "New & Improved." Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Richmond to Create Student-Athlete Performance Center

    by John O'Connor February 2018

    The University of Richmond in January began gutting much of the Robins Center's ground floor, the first phase of a $7 million project that will deliver a new football locker room, a new sports medicine area, a new strength-and-conditioning setup, a new equipment room, a new men's lacrosse locker room and new men's and women's coaches' locker rooms.

  • Planet Fitness to Open 20,000-Square-Foot Mall Location

    by Jessica Holdman February 2018

    Planet Fitness will be taking over the former Hancock Fabrics space in the Bismarck, N.D., Gateway Mall. Franchisee and head of the company's national franchisee advisory council Dave Leon said a lease has been signed and expansion will start in a couple of weeks. The roughly 20,000-square-foot fitness center should be open sometime in June.

  • Crunch Fitness Moves into Vacant Grocery Store Space

    by Bob Susnjara February 2018

    Palatine, Ill., village council members Tuesday night granted formal approval for a special-use permit to Crunch Fitness allowing a health club in a former Dominick's Finer Foods at the northeast corner of Euclid Avenue and Quentin Road.

  • New Planet Fitness Locations Open in Florida

    by Julie Garcia February 2018

    With the opening of two new Planet Fitness locations, Annaville and Portland have officially entered the "Judgement Free Zone" — and that zone is open 24 hours a day.

  • An Inside Look at Iowa State’s Sports Medicine Dept.

    by Paul Steinbach February 2018

    The average year-round temperature in Ames, Iowa, is just under 50 degrees Fahrenheit, certainly nothing to prepare Iowa State University student-athletes for the cryotherapy chamber the athletic department installed in November. Wearing gloves, slippers and little else, athletes are surrounded from the neck down in air mixed with liquid nitrogen — and temperatures dropping to below minus-180.

  • Business Tips for Your Club’s Personal Training Efforts

    by Rob Bishop February 2018

    As readers of this column know, last year our club revamped our membership structure to better suit the needs of our customers. We also restructured our personal training department.

  • Treadmill Purchasing Guide: Six Things To Know Before You Buy

    by AB Staff February 2018

    When shopping for treadmills, you'll need to decide whether you want to spend a little more to offer your customers a unit with high-end touchscreens and Bluetooth connectivity, or a cost-effective, durable, barebones machine that will simply keep your members moving. Here's a quick rundown of what to look for as you navigate the treadmill market.

  • Life Time Fitness Plans New Wisconsin Facility

    by Tom Daykin February 2018

    Life Time Fitness plans to open a new fitness center in Brookfield after earlier dropping plans for the project. Life Time plans to open the 125,000-square-foot facility by mid-2019 at The Corridor. Irgens Development Partners is building that multi-use project between I-94 and W. Blue Mound Road, west of Calhoun Road.

  • Product Spotlight 2018: Cardio Equipment

    by Courtney Cameron February 2018

    Check out these products as seen in the January|February 2018 issue.