RECENT ARTICLES
  • Tough Mudder Debuts Bootcamp Gym Franchise

    by Courtney Cameron August 2017

    Tough Mudder has made a significant step toward extending the brand beyond races and challenges with the opening of its first franchise gym location, Tough Mudder Bootcamp.

  • Foursquare Analyzes 2017 Gym Membership Trends

    by Courtney Cameron July 2017

    In a recent report, Foursquare analyzed data from more than 50 million gym users from around the globe. The numbers show that, while the fitness industry is experiencing a prolonged period of growth, users are experimenting with which types of fitness works best for them.

  • New Product Roundup: Cardio Equipment | Pool Shells | Bleacher Wraps

    by Courtney Cameron July 2017

    Check out the newest products as seen in the July | August 2017 issue.

    Precor
    The new Spinner® Chrono™ and Chrono Power bikes are the latest introductions to the Spinner family of indoor cycles. The Chrono Power provides direct-power measurement at the power source, delivering the most accurate measurement of personal performance on an indoor cycle. The breakthrough design eliminates the need for batteries in either the console or power sensor, instead utilizing a self-powered generator to store energy and supply current to the console. A new backlit color console supports SpinPOWER® programming and features an easy-to-use interface showing watts, cadence, heart rate, time, distance and 10 different interval settings. The aluminum-framed bike also includes a patent-pending magnetic resistance system to apply resistance more evenly.
    www.precor.com
    (800) 786-8404

  • Report: U.S. Obesity Drives Fitness Market

    by Andy Berg July 2017

    While the United States is most certainly not the fittest country on the planet, Americans are buying more fitness equipment than any other nation.

  • South Alabama Football Training Facility Collapses

    by Andy Berg July 2017

    The University of South Alabama Jaguars football team won’t be holding workouts in their new practice facility anytime soon.

    USA athletic director Joel Erdmann announced Saturday that the Jaguar Training Facility, which began construction this spring, had completely collapsed. No one was injured in the accident.

    Bob Lowry, media relations director for the school, confirmed the collapse in a statement. "At approximately 2:15 p.m. on Saturday, July 22, the structure of the Jaguar Training Center, a covered athletics practice facility that is under construction on the University of South Alabama campus, fell within the construction limits of the site. No workers were present in that area at the time,” Lowry said.

    The cause of the collapse is still under investigation.

    WKRG.com, the local CBS affiliate in Mobile, Ala., reported that Goodwyn, Mills and Cawood, Inc. of Mobile is the project architect. The school is weighing options, including whether to try again with the current plans or completely redesign the project 

    Workers began installing the building’s frame last weekend. According to a report from AL.com, USA officials had hoped to open the facility late this year.

  • Seven Facility Design Tips for Enhancing a Wellness Brand

    by Robert McDonald July 2017

    Not all athletic businesses have a flashy mascot and bright color schemes to bolster their brand, but how these other businesses are perceived within the industry and their respective communities is no less important. A brand is what people think you stand for when you aren't there to tell them in person, so along with your website, advertisements and brochures, facility design plays a huge part in making any organization identifiable by allowing the building itself to represent what you and your business are all about. Indeed, the very purpose and programs housed in a facility can be used to bolster the brand.

  • Six Small Things to Provide a Great Member Experience

    by Jason Scott July 2017

    While a glittering fitness facility filled with the latest and greatest equipment can make an impression, a great member experience is built on the little things. During the member-recruitment phase, fitness facilities can take small, cost-effective steps that can help lead to sign-ups. Afterward, providing the basics for members can keep them coming back.

  • Help Build the Ultimate Athletic Business Workout Playlist

    by Jason Scott July 2017

    What’s the most important piece of gear you bring with you to the gym? The right pair of shoes are important, and you can’t forget your gym bag. A water bottle always helps, too. But the one thing I absolutely need when I hit the gym? My headphones, of course!

  • Video: Dave Castro Talks Bringing CrossFit Games to Madison

    by Andy Berg July 2017

    If you’re looking for the fittest people on earth, you could do worse than venturing to Madison, Wis., this August. No, it’s not that beer, cheese and sausage comprise the diet of champions but rather that the 2017 Reebok CrossFit Games (Aug. 3-6) have relocated to Madison’s Alliant Energy Center.

  • Planet Fitness Location Turns to Solar to Cut Costs

    by Jason Scott July 2017

    A St. Petersburg, Fla., Planet Fitness location unveiled a new 179-kilowatt solar array in a ceremony on Friday.