Source: PHIT America
SILVER SPRING, MD – July 30, 2015 – If companies in the sports and fitness industry don’t start working together very soon to ‘Get America Moving,’ the industry will feel it in a big way at the cash register. The big problem is that the number of physically active Americans is on the decline. And, it’s active Americans who buy the most sports, fitness, and exercise products. According to recent research from Sports Marketing Surveys, the entire sports industry will be facing a revenue deficit of $20 billion by 2020 – less than five years from now -- if the ‘Inactivity Pandemic’ is not stabilized or reversed.
“Simply put, active Americans spend on average $900 per year on sports & fitness products. An inactive person only spends $200. As more and more Americans become inactive, this reduces overall consumption,” states Jim Baugh, Founder of PHIT America. “Every company can fight for increased share as they should. However, we must grow the pie and reverse the ‘Inactivity Pandemic.’ ”
To learn about the ‘Inactivity Pandemic,’ what is causing it, the ramifications of the declining sports participation numbers, what PHIT America is doing to reverse these trends, and what you can do to help, you are invited to listen to a PHIT America webinar on Thursday, August 13 at 2:00 PM (Eastern). This webinar is FREE to sports & fitness industry leaders. Sign up here.