SOURCE: WE ARE GOLF
(ST. AUGUSTINE, Fla.) – The #inviteHER campaign – an initiative created to increase participation in golf among women powered by WE ARE GOLF and the LPGA Women’s Network – has announced the commitment of national golf organizations and course owner/operators to join in and support the #inviteHER campaign.
With the proactive support from some of the industry’s most influential brands, management companies and governing bodies, #inviteHER aims to spread its reach to as broad an audience as possible, utilizing its new partners to touch more new golfers than ever.
Among the partners collaborating to implement fun, accessible #inviteHER events are Arcis Golf, Billy Casper Golf, ClubCorp, Destination Kohler, Landscapes Management Company, Marriott Golf, PGA of America, LPGA Teaching and Club Professionals, Touchstone Golf and Walt Disney World Golf.
“Active support from green-grass facilities and the companies who manage them is vital to growing golf among women and awareness of #inviteHER,” says Jane Geddes, Executive Director of the LPGA Amateur Golf Association. “The central element of retention is positive experiences and we are thrilled to work with so many committed individuals and their organizations to create empowering, friendly and low-stress experiences for women golfers of all ages and skill levels.”
While #inviteHER events hosted by new partners have already commenced, the campaign anticipates elevated support and awareness in 2019 thanks in part to the newly launched programming and marketing toolkits available to industry professionals at inviteHER.com. Many partners have implemented and announced events, clinics and educational sessions with the goal of not only building the initiative’s national audience but growing the game of golf as a whole.
Reinforcing the message of #inviteHER, PGA of America President Suzy Whaley and LPGA Teaching and Club Professionals National President Marvol Barnard took the stage at the 2019 PGA Show to discuss the importance of welcoming new women to the game and encouraged PGA and LPGA golf professionals to play an active role in the initiative by hosting #inviteHER events of their own. Their panel discussion generated nearly 5,000 views by industry professionals and recreational golfers (click here to view).
Nebraska-based Landscapes Management Company is backing #inviteHER across its portfolio of more than 50 courses.Properties managed by Landscapes will be encouraged to implement strategies to increase female engagement developed by the #inviteHER team and WE ARE GOLF’s Women’s Task Force.
“We are very excited to work with our managers and PGA professionals to support this initiative across the portfolio,” says Mike Williams, PGA, Vice President of Operations at Landscapes Management Company. “As an industry, we must be more proactive in our outreach to new golfers and #inviteHER is a perfect platform to do just that.”
Many of the owners/operators have plans to transform existing women’s programs into official #inviteHER sponsored events.
Marriott Golf Academies has created a specific #inviteHER curriculum for high-level executive women, which is a multi-day experience that teaches all aspects of the game, including etiquette, terminology, club fitting and instruction.
Powered by the LPGA Women’s Network and WE ARE GOLF’s Women’s Task Force, golfers – men and women alike – are encouraged to bring friends, colleagues and family to join them on the course through online resources and social media assets. The #inviteHER movement seeks to create an enjoyable, welcoming experience for those interested in trying the game or picking it back up – whether through a group lesson, complimentary clinic, driving range session or on-course experience. Golf professionals and facilities can access complimentary programming toolkits, best practices, and marketing templates for hosting #inviteHER events of their own at inviteHER.com.
For more information on #inviteHER, click HERE.
About WE ARE GOLF
WE ARE GOLF, created in 2010, is an industry coalition that communicates the economic, charitable and environmental impact of golf, as well the health and wellness benefits of the game and the affordability and accessibility of golf.
Annually, WE ARE GOLF hosts National Golf Day in Washington, D.C. to communicate these industry messages to Members of Congress, the Executive Branch and regulatory agencies. The event’s goal is to ensure that laws and regulations that impact the golf industry are fair and appropriate to an industry that generates more than $84 billion in economic impact annually, impacts close to two million American jobs and generates nearly $4 billion in charitable giving each year.
For more information, please visit www.wearegolf.org.
About LPGA Women’s Network
Born as an extension of the LPGA’s mission to empower women through the game of golf, the LPGA Women’s Network was launched in August 2017 to provide women with advice for their golf games, and inspiration for their lives. The LPGA Women’s Network is a digital platform designed to unite women and help them better enjoy the game of golf. At LPGAWomensNetwork.com, visitors are offered thoughtful, high-quality golf instruction and inspirational content crafted with women in mind.
Top LPGA players lend their voices to the site, sharing personal and introspective stories that give readers a glimpse into their lives from inside and outside the ropes of the LPGA Tour. The LPGA Women’s Network also features articles and op-ed pieces from some of the leading thought-leaders and tastemakers in the world of golf for women. The LPGA Women’s Network’s 40,000+ subscribers receive the most popular video and editorial content from the blog in a bi-weekly e-newsletter and have access to exclusive LPGA partner discounts and benefits.
Read the latest stories and subscribe at www.LPGAWomensNetwork.com.