DALLAS, April 13, 2017 – NATA announced today it has been recognized by American Society of Association Executives (ASAE) with a 2017 Gold Circle Award in the website category. The Gold Circle Awards competition is the premier association marketing, membership and communications award that recognizes excellence, innovation, and achievement in association/nonprofit marketing, membership and communications programs. This year’s competition received more than 172 entries across 11 categories, including convention/meeting campaign, member retention campaign, print magazine and video.
“We are honored to receive this award and appreciate ASAE recognizing the great work put into enhancing our digital presence and user experience,” said NATA President Scott Sailor EdD, ATC. “Our members are at the center of everything we do; and this project spearheaded by Marketing Communications and IT provides a digital presence that effectively articulates our brand message and serves as a key resource for our most important stakeholders – our members.”
“This award recognizes associations who are creating effective ways to communicate their messages including elements of creativity, design, technology, and metrics, which measure the success of their tactics and campaigns,” said ASAE President and CEO John H. Graham IV, FASAE, CAE. “Marketing, membership and communications are crucial functions for any association – it’s the primary means for sharing information with members and staff as well as branding the organization to the global community. Congratulations!”
Entries for the Gold Circle Awards competition are judged consistently in each category based on criteria established by the ASAE Gold Circle Award Committee for excellence in association marketing, membership and communications programs.
“Our members submitted fantastic entries this year, and we had several categories with multiple winners. The quality of work our judges see always make it a difficult decision on who receives a Gold Circle award,” said Lisa Claydon, CAE, Director, Marketing Communications at Association of Corporate Counsel and chair of the Gold Circle Awards Committee. “In a few weeks, we are going to have a fun, interactive session at MMCC, so attendees can learn strategies and tactics that worked well and utilize them in future campaigns.”
For more information on the winners, visit Gold Circle Awards.
About NATA: National Athletic Trainers’ Association (NATA) – Health Care for Life & Sport
Athletic trainers are health care professionals who specialize in the prevention, diagnosis, treatment and rehabilitation of injuries and sport-related illnesses. They prevent and treat chronic musculoskeletal injuries from sports, physical and occupational activity, and provide immediate care for acute injuries. Athletic trainers offer a continuum of care that is unparalleled in health care. The National Athletic Trainers' Association represents and supports 44,000 members of the athletic training profession. Visit www.nata.org.
About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 30,000 association executives and industry partners representing more than 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.