TOUR marketing partners will have access to opendorse to activate partnerships with the world’s top golfers on social media.
LINCOLN, Neb. Sept. 24, 2018 /PRNewswire/ — The PGA TOUR and opendorse, the leading athlete marketing platform, today announced an expansion of their relationship that will allow PGA TOUR marketing partners to maximize their relationships on social media alongside some of the most visible athletes in the world – professional golfers.
With opendorse, TOUR marketing partners will have the ability to automate communication and share content with PGA TOUR players, making it easy to activate relationships with the game’s top athletes.
“opendorse has been a tremendous asset in helping the TOUR and the game’s top players work together on social,” said Brian Oliver, Executive Vice President Corporate Partnership at the PGA TOUR. “We’re excited to expand our relationship with opendorse to add social media value for our marketing partners.”
The relationship complements the TOUR’s ongoing relationship with opendorse. Since 2017, the PGA TOUR has used opendorse to send high quality content to its players. In 2018, the partnership grew to include content creation, wherein the PGA TOUR looked to opendorse to help create custom assets for players to boost their brands on social media.
“The PGA TOUR has embraced the power of its players beyond the course,” said opendorse CEO Blake Lawrence. “This announcement marks the next step for player marketing in the game of golf. Now, players can use opendorse not only to build their brands, but to capitalize on their value alongside the TOUR’s premier partners.”
The opendorse relationship is part of an overall strategy to encourage players to bring fans – current and new – closer to the PGA TOUR and the game of golf. Through its Live Under Par campaign, launched earlier this spring, the PGA TOUR is highlighting authentic, exciting interactions between players, players with fans and players with communities and charities. The campaign and player engagement continue the strong social media momentum from last year, where PGA TOUR players had a 34 percent growth in followers and a 4.1 percent engagement rate – both were tops among the major sports leagues (NBA, MLB, NFL).
opendorse is the athlete-marketing platform that helps the biggest brands in sports share content on social. Founded by two former major college athletes, opendorse was built seeking to make it easy for athletes and their partners to work together to engage
their fans. Today, close to 4,500 athletes use opendorse to share content with their 900mm social media followers.
Top sports properties including the PGA TOUR, LPGA, NFLPA, WTA, and New Jersey Devils, and college properties including Michigan, Clemson, and Nebraska Athletics partner with opendorse to send content to athletes to share through their social media channels. More than 1,500 brands also use opendorse to engage professional athletes and their audience.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 27 countries (88 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.