As part of the partnership, 24 Hour Fitness will offer its members Spartan’s signature “SGX” small group training program, and provide certification to fitness professionals at more than 420 of its health clubs across the country who will be identified as “SGX Coaches.” 24 Hour Fitness will also have an onsite interactive presence at the select Spartan events. Spartan has more than one million annual participants across 200 races in more than 30 countries.
“Spartan race participants are determined, passionate about fitness, relish teamwork, and embrace challenges—important qualities that characterize our members,” said Chris Roussos, CEO, 24 Hour Fitness. “A tenant of our 24Life™ philosophy is the belief in our members’ capacity to ‘do more.’ We intimately understand that success in a physical challenge can inspire confidence in all areas of life. Spartan helps amplify our philosophy and we’re excited to deliver this powerful, new fitness option for our members.”
Bringing the grit of Spartan’s OCR events into 24 Hour Fitness® facilities, “SGX” is a scientifically supported solution to help people of all fitness abilities to physically and mentally prepare for a race and the activity of everyday life. The program builds overall athleticism, endurance, strength, and mental preparation. With the support of fitness professionals and technical instruction, participants learn how to push past their limits, condition the body and conquer the challenging Spartan event course. The 24 Hour Fitness SGX certified fitness professionals will be trained by Spartan’s team of experts and will offer members personal and group training options.
In addition to offering “SGX” training in 24 Hour Fitness clubs, training options will also be offered through 24GO™ the 24 Hour Fitness digital fitness experience, as well as 24Life magazine. The brand will also activate the partnership at Spartan race and workout events across the country, bringing its certified coaches to the start-line, providing pre-race warm-ups, along with guidance to competitors.
“We’re grateful for the strong relationship we have with our members as they advance along their individual fitness journeys,” said Allison Steele, Sr. Marketing Manager, Partnerships & Media, 24 Hour Fitness. “The Spartan partnership is a terrific extension of our commitment to creating a rich member experience, both inside and outside of our clubs.”
“Spartan and 24 Hour Fitness share a passion for creating community and empowering individuals to lead healthier lives, so a collaboration between the two industry leaders is only natural,” said Spartan Founder and CEO Joe De Sena. “We aim to inspire grit and determination among people across the world and with 24 Hour Fitness making a difference in the lives of so many, we look forward to welcoming their members to our Spartan community and joining their journey towards a healthy lifestyle.”
The launch of the partnership with 24 Hour Fitness is just the tip of the spear for Spartan, which was founded in 2010. Based on the races it is known for, and the basic training philosophy and nutritional principles of the ancient Spartans, the brand offers free daily training and nutrition programs onSpartan.com and on its social media platforms; a partnership with the Daily Burn on-demand fitness service; and it has certified more than 1,000 Spartan “SGX Coaches,” across the world.
About 24 Hour Fitness
As an industry leader for more than 30 years, 24 Hour Fitness changes lives every day through fitness. Conveniently located clubs, furnished with a wide variety of strength, cardio and functional training equipment, are the perfect environment for fitness professionals to deliver dynamic personal and group training programs. GX24® and cycle studios feature a popular array of live studio classes included with membership. Combined with a welcoming community, the compelling TV and magazine content of 24Life™, Fit:Perks® Rewards and the innovative My24® app, there are a multitude of offerings to engage and inspire every member to lead a full and healthy life both inside and outside of the club. Opening new clubs on average at the brisk pace of one every few weeks, 24 Hour Fitness is headquartered in San Ramon, CA and serves nearly 4 million members in over 420 clubs nationwide.
To learn more about us and to find the club nearest you, visit 24hourfitness.com
