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A Horse Is Featured in Dodgers' Marketing Campaign

AB Staff
May 10, 2010

Dodgers_Zenyatta_billboard.jpgDodgers_Zenyatta_billboard.jpgYou wouldn't believe some of the press releases we receive here at AB HQ. Today came word that the Los Angeles Dodgers would feature a horse - a horse! - as part of the team's "This Is My Town" marketing campaign with high-profile Los Angelenos. Granted, Zenyatta is a popular undefeated thoroughbred horse that calls L.A. home. But is the filly really a Dodgers fan? For that matter, is Yoda, who also has been on a "This Is My Town" billboard?

(I do like Zenyatta's name, though. It was inspired by Zenyatta Mondatta, the title of The Police's 1980 album, released on A&M Records - the label co-founded by Zenyatta's owner, Jerry Moss.)

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