On Tuesday, Apple’s latest product unveiling had the tech world buzzing, but a new feature of the iPhone 8 could create an interesting opportunity for sports teams.
During the rollout presentation, Apple announced an augmented reality feature that will be available on the new iPhones.
Augmented reality is technology that amplifies what’s happening in the real world. AR allows users to interact with their environments in a different way than they can using only their senses.
In-venue sports have a huge problem. AR is something that can actually make live viewing unique. Teams need to go all-in on diversification. pic.twitter.com/0XIjVgBcp5— Matt Sebek (@MattSebek) September 12, 2017
MLB Advanced Media, the tech arm of Major League Baseball, is developing a feature for the iPhone 8 that would allow users to point the phone's camera at a player on the field, and view stats and information on that player.
It’s far from a sure thing, but this kind of tech might make fans more willing to get off the couch and get into the stadium.
Yahoo! reports that the tech isn’t just limited to baseball — the NHL, PGA Tour, WWE and other companies are getting in on the action as well.