A North Carolina gym owner is in hot water after he posted a video on social media that featured his female clients’ rear ends.

Besides showing the women bending over in tight workout pants, the video overlayed comments like “Hump Day,” and “Dayum!” The video was posted on the gym’s Instagram page, but the outrage began after someone took still images from the video and posted them on Facebook.

Since then, the gym’s social media pages were flooded with negative comments, and Facebook reviews took a deep hit.

Tom Tomlo Jr., owner of Blue Ridge CrossFit, said he made the video in a sense of fun, and that the women in the video consented to being featured. However, Amanda Turlington told the Asheville Citizen-Times that she did not consent, and was only made aware of the video after a friend pointed it out to her.

“To me, it’s disgusting,” Turlington told the Citizen-Times. “Here we have women in a vulnerable position, and what does he do? He takes the opportunity to take video where we’re all inverted and you have no idea what we’re doing, and he takes that when he can’t tell what he’s doing, and then posts that inappropriate video and inappropriate hashtags on the image of our bodies on Instagram for everyone else to see.”

Tomlo posted a defense on a page dedicated to the gym, saying that “some people chose to get butt hurt today.”

“Creating some sort of delusional and ignorant drama is not your option here,” Tomlo continued.

Turlington told the Citizen-Times that she quit the gym due to the incident. 

Jason Scott is Online Managing Editor of Athletic Business.