University of Arizona fans have spoken, and UA athletic department officials have announced enhancements to the football fan experience for 2019, based on the feedback of past ticket-holders.

"Providing the best fan experience possible is extremely important to me," said Arizona vice president and director of athletics Dave Heeke, in a release posted on the UA athletics website. "We talk a lot about providing a championship experience at Arizona Athletics, and we are committed to bringing that to our great fans coming to Arizona Stadium on Saturdays."

A new Skybox Club premium seating area will offer a first-class experience in a modern and reimagined space at midfield along the west side of Arizona Stadium.

The Cole and Jeannie Davis Sports Center, Arizona's new indoor facility across the street from Arizona Stadium, will be an integral part of pregame hospitality.

A new festival area on the stadium's west side will will serve food and drinks to fans watching the game on new television displays.

Improved television displays and audio will be installed inside the stadium, with multiple TVs that will be installed in the concourse areas to ensure fans aren’t disconnected from the game upon leaving their seats.

The port-a-potties on the stadium's ground level will be replaced with first-class restroom trailers.

Soft lighting will brighten concourse areas. Concourses will feature more local food vendors in the categories of pizza, BBQ and sandwiches, and more credit card machines are being added to increase the speed of concessions lines.

All of these upgrades are in addition to those that debuted for the 2018 season. They included:

  • Beer and Wine Sales: Implementation of safe and responsible beer and wine sales throughout Arizona Stadium.
  • New Food Vendors: Addition of new, local food vendors such as eegees, Epic Cafe and BrushFire BBQ and Sweet Doug Co. Donuts.
  • Lowered Prices: New, affordable season and single game ticket prices in several areas.
  • In-Game Changes: More air time for the Pride of Arizona and video screen time for in-game scores and stats.
  • PA Addition: Jeff Dean, the voice of Arizona Basketball in McKale Center, began his tenure as the public address announcer at Arizona Stadium in 2018.
  • Fireworks: More fireworks at Arizona Stadium, including every time the Wildcats score.
  • Renovated East Side: $30 million transformation of the lower east side of Arizona Stadium.

Paul Steinbach is Senior Editor of Athletic Business.