AthleticBusiness.com has partnered with LexisNexis to bring you this content.

Copyright 2014 Journal Sentinel Inc.
Milwaukee Journal Sentinel (Wisconsin)

Milwaukee County would authorize a beer garden this summer at Scout Lake Park in Greendale, under a proposal unveiled Thursday. The beer garden, if approved by the County Board, would be run by the operator of the Estabrook Park Beer Garden since 2012 - Hans Weissgerber III and his ABC Estabrook Inc.

Scout Lake Park is at 5902 W. Loomis Road.

The beer garden would make use of the park pavilion, which would be upgraded, Weissgerber said. He's hoping to recapture the spirit of the Milwaukee beer gardens of a century ago, as well as more modern versions in Munich and other German cities, Weissgerber said.

"The core principles have remained unchanged for 400 years," he said. "The reason the public beer garden has been successful is rooted in its simplicity and very public nature."

The Greendale beer garden would yield $80,000 this year and $100,000 next year in proceeds for the county, according to an estimate by the county Parks Department. The new beer garden would be open daily from 11 a.m. to 10 p.m. and serve beer, wine and some food.

The county take from the Estabrook Park beer garden last year was nearly $125,000, based on 20% of beer sales and 10% of food sales. Weissgerber said he was seeking a similar arrangement at Scout Lake Park and a contract for 10 years.

Weissgerber said he hopes to open at Scout Lake Park by late May or early June.

"Our ultimate goal is to create an environment that seamlessly integrates with the surrounding parkland, providing an opportunity for people from all walks of life to come together in an inclusive social setting," Weissgerber said in a statement.

The proposed Greendale beer garden has been referred to the County Board parks committee and likely will be taken up Jan. 28. County Executive Chris Abele supports the plan.

The Scout Lake Park beer garden also requires approval from the Village of Greendale. Village Manager Todd Michaels said he expected the plan to be viewed favorably.

Copyright 2014, Journal Sentinel Inc. All rights reserved. (Note: This notice does not apply to those news items already copyrighted and received through wire services or other media.)

Copyright, 2014, Journal Sentinel, All Rights Reserved.

 

January 18, 2014

 

 
Copyright © 2014 LexisNexis, a division of Reed Elsevier Inc. All Rights Reserved.
Terms and Conditions Privacy Policy