Source: Interactive Fitness Sunnyvale, California - April 15, 2013 - The University of Iowa, home of the Hawkeyes, captured the 2013 College Interactive Cycling Challenge, sponsored by Interactive Fitness, makers of the popular Expresso Bike. According to Matthew Stancel at the University of Iowa, "I'm the Assistant Director of Fitness Programs at the University of Iowa Recreational Services Department. We currently have six Expresso Bikes at this facility (the Campus Recreation & Wellness Center). It opened a little over two years ago. I'm fairly new here; I started about a year and a half ago. We started out with three Expresso Bikes, but our member comment cards kept coming in asking us to add more, so we are now up to six. "I've seen a huge increase in the use of the Expresso Bikes over the last few months," Stancel said. "We promote them via our social networks like Facebook and Twitter, bi-weekly newsletters emailed to our members, marketed on all digital televisions, general fitness orientation and all the attendants on the floor are trained in how to use the product. Our membership is comprised of 30,865 students, 4108 faculty and staff, and around 485 community members. April 17, 2013
