Privacy Policy

Athletic Business Media, Inc. respects the privacy of the users of its Web site,

Athletic Business Media, Inc. respects the privacy of the users of its Web site, We want to make your online experience as safe and satisfying as possible while visiting us on the Web. Below we outline what information we track, store and record on our Web site.

Usage Tracking

Athletic Business Media, Inc. uses third party software from Google Analytics to analyze user traffic patterns throughout our site. With data supplied by Google Analytics, Athletic Business Media breaks down overall usage statistics according to a user's domain name, browser type and MIME type by reading this information from the browser string (information contained in every user's browser). This helps us to build a better service for you.

Information may be collected from a third party through the use of cookies and web beacons. View the Nielsen//NetRatings web site for information about how we use a third party service to collect and use information.

User Information

Athletic Business Media, Inc. does not require registration to use To participate in certain areas of the site, we require basic personal information as specified below.

  • E-Newsletter and Magazine Subscription's E-News requires personal and demographic information, as does requesting a subscription to the print magazine.
    If a user of our Web site has a subscription to the print copy of our magazine, a subscription number from the mailing label can be entered on the registration form. All other fields on this form will then be pre-filled with contact information that the user can either submit or edit.
    We use this information to determine if you qualify for a subscription to the magazine and we also use this information to distribute E-News to your e-mail address.
    Further, we use demographic information to tailor content to the needs of our users. Demographic information also helps us demonstrate to our advertisers the audience that our products reach. Because Athletic Business Media, Inc. derives its revenue mainly from advertising, providing demographic data is essential to keeping Web site free to users. We do not, however, share this information with advertisers.
  • Interactive Features of
    In certain areas of the Web site (Events, Contact Us, Who's Who, How-To Library), we offer interactive features in which users submit information either to communicate with Athletic Business Media, Inc. and/or to post information to our Web site. The areas of the site requesting information to participate are clearly marked. In order for information to be posted, a user must complete and submit the corresponding online form.
    We require name and e-mail address in order to respond to inquiries, and we require other information as it relates to designated areas of the site. You may contact us to request removal of the posting at any time. We reserve the right to reject any submission if we believe it to be false, libelous or if it contains profanity. We are not responsible for readers who choose to use the information presented in the submission.
  • Buyers Guide
    In our Buyers Guide, users can elect to contact vendors through an online form. Information that users provide is voluntary and is sent to the selected vendor via an e-mail message. Athletic Business Media, Inc. also stores and tracks these voluntary submissions in order to communicate click-thrus and information requests from users to our advertisers.
  • Content Library 
    The Content Library is an online database of building, purchasing, and programming resources organized by specific categories. Category sponsors are provided user information about those who have downloaded items from that specific sponsored category of the Content Library.
  • Conference
    A section of the Athletic Business Web site is dedicated to our annual trade show and conference. Users can register to participate in the conference from our site by providing registration information on a secure form. Registration for the conference requires a payment, which can also be made online at our site. We use a third-party software company, Verisign, to administer credit card payments. Verisign is a secure credit card processing company that will use this information strictly for billing purposes. All credit card information is encrypted and protected and will not be used for secondary purposes.


We may place a text file called a "cookie" in the browser files of your computer. The cookie itself does not contain personal information although it will help us to relate your use of the site to information you have voluntarily provided to us. But the only personal information that a cookie can contain is information that you supply yourself. A cookie cannot read data from your hard disk or cookie files created by other sites. Athletic Business Media, Inc. uses these cookies to track user traffic patterns (as described above).

You can refuse cookies by turning them off in your browser. If you have set your browser to warn you before accepting cookies, you will receive the warning message with each new cookie. You do not need to enable your browser to accept cookies to use this site.


Athletic Business Media, Inc. operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.


In accordance with the Federal Children's Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.

Comment Policy supports an open exchange of information and ideas. We do, however, reserve the right to remove inappropriate and offensive comments, including, but not limited to:

  • Commercial postings attempting to sell a product or item or solicit business
  • Potential libel/slander
  • Defamatory, abusive, obscene, or otherwise hateful comments
  • Disrespectful, inappropriately sexual comments
  • Illegal material or material that infringes on the rights of others

Your Consent

By using this site, you consent to the collection and use of this information by Athletic Business Media, Inc. If we decide to change our privacy policy, we will post these changes on this page of our site so that you may remain informed and aware of what information we collect, how we use it, and under what circumstances we disclose it to third parties.