- AB Show Keynoter Randy Hetrick Talks TRX Success
by Paul Steinbach June 2018
It began by accident. Isolated from fitness equipment during a 1997 deployment, Navy SEAL Randy Hetrick rigged some martial arts belts he found packed with his gear into a makeshift workout tool — what would evolve over the following eight years, including a stint at Stanford Business School, into the suspension trainer at the core of fitness juggernaut TRX. AB senior editor Paul Steinbach asked Hetrick, who will deliver a keynote address titled "Lessons of a Frogman: Business Leadership I Learned as a SEAL" at AB Show 2018 this November in New Orleans, for a closer look at the surprises and successes that have turned his functional training equipment and education brand into a rapidly growing $60 million-a-year enterprise.
- NBA Sponsorships Up 7.8% Over Previous Year
by Andy Berg October 2017
State Farm and Anheuser Busch are big fans of the NBA, so much so that they topped last year’s list of league sponsors.
- Former Club Directors Arrested for Theft
by Courtney Cameron February 2017
On Friday, two former employees of the Mandeville, La., area Franco’s Athletic Club were arrested on charges of racketeering, theft, identity theft and money laundering.
- Packers Unveil Plans for Titletown District Development
by Jason Scott August 2015
The Green Bay Packers and team president/CEO Mark Murphy unveiled plans Thursday for a new development called the Titletown District.
- Seven Things to Know About ABC Keynote Speaker Shawn Achor and His Research on Happiness
by Michael Gaio May 2015
The Athletic Business Conference & Expo is proud to welcome New York Times best selling author, Harvard researcher and positive psychology expert Shawn Achor as our 2015 keynote speaker.
- Athletic Business Cover Vote: June 2015
by AB Staff April 2015
The June issue of Athletic Business will be our 28th annual Architectural Showcase, featuring the best new facilities in athletics, fitness and recreation from around North America. With so many outstanding projects submitted, deciding which one to put on the cover is a difficult task. That's why we're asking for your help.
- Indiana to Alter Controversial Law, NCAA Pleased
by Michael Gaio April 2015
With the men’s Final Four just two days away, one of the biggest story lines has had nothing to do with basketball. Instead, the spotlight has been on host-state Indiana and its controversial “religious freedom” law, which is being amended just one week after its introduction.
- Architectural Showcase: A Video Tour
by AB Staff February 2015
See how Athletic Business's Architectural Showcase offers unmatched year-round exposure for new and recently renovated athletic, fitness and recreation facilities.
- AB Survey: Campus Recreation Security Access
by February 2015
Athletic Business is conducting a survey of college recreation managers and leaders to learn more about how you are controlling access to your facilities. Specifically, we want to know what, if any, role biometrics is playing in access control at your facility. Please take a few minutes to answer the following survey questions, and look for a summary in our April issue.
- Athletic Business Reader Advisory Sweepstakes Rules - 2017
by Sam Ryan January 2015
Reader Advisory Sweepstakes Rules
NO PURCHASE NECESSARY TO ENTER OR WIN