MicroFit, Inc.

4175 W Sierra Madre Ave.

Suite 102

Fresno, CA 93722

USA

Website:

https://www.microfit.com

Phone:(559) 475-7007

Toll Free:(800) 822-0405

Fax:(559) 206-9198

Since 1986, MicroFit, Inc. has been an Industry leader in fitness and wellness assessment software as well as an integrated testing equipment solution for those wanting a more efficient and accurate fitness testing solution.

How to Get the Most Out of Facility-Management Software

Your fitness center has invested money and time - and likely purchased high-tech software - so it can offer members indepth and detailed assessments. Now it's time to get the word out.

Get Personal With Assessment Software

Learn to use your assessment software to its full potential to help members achieve their fitness goals.Aspen Information Systems Inc. 800 414-0343; www.aspensoftware.com Visual ClubMate Assessment Software includes BioLog to record and track calories, exercise and activities; BioProfile to display and graph the cardiovascular-respiratory function, body composition, muscular strength, endurance and flexibility; BioPrescriptions to design a workout program; Club Rewards to award and track points for exercise participation; and DecisionMate to provide a snapshot view of all the assessment activities. Assessments and comparisons are displayed on-screen and also on color reports. Assessment software modules can be combined with Aspen's member management, check-in and video imaging software tools.

Fitness Software Opportunities

Software that helps fitness centers assess members and plan exercise and nutrition programs can increase retention and revenue.

30 Years and Counting

What's the secret to Almaden Valley Athletic Club's success? Keeping up with the times, excellent staff and customer service, and offering a little bit of something for everyone.

Software Stories

How four fitness centers are using computer software to turn their businesses around. New Lady Fitness, Indianapolis, Ind.Calvert hired ASF International, Highlands Ranch, Colo., to bring New Lady Fitness into the 21st century, and then steeled himself to meet any challenges posed by the transition. Surprisingly, though New Lady Fitness wasn't hip to new technology, its employees were -- and success was just around the corner. "Our customer service improved a hundred-fold," Calvert states. "But, more importantly, it allowed us to refocus back on the member." That attention to customer service helped New Lady Fitness grow from four to 16 clubs in five states from 2002 to 2003. "Without computer software, there's no way you can do that," Calvert says. "The whole billing process, simply issuing cards, without that technology in place, it stifles growth." By simply keeping pace with the rest of the world, New Lady was able to expand its business and improve customer service. It's exciting to imagine what's next.Tim Hewitt, owner of Socada Health-Fitness Studio, Fla., uses technology to focus less on member issues and more on actually running his fitness centers. Socada Health-Fitness Studios are entirely automated. "The buildings are automated, member check-in is automated, point of sale is automated," says Hewitt. "What I wanted [was a system] to be turnkey, so I could run this thing single-handedly." With the help of Affiliated Acceptance Corp., Sunrise Beach, Mo., all three Socada Health-Fitness Studio locations are successfully running 24 hours a day, seven days a week. Two employees work in the back office entering contracts, managing corporate accounts, etc. "We're able to run this show with very little labor because of the technology," says Hewitt.For the last 12 to 24 months, the fitness centers have averaged 300 new members a month. "The growth is phenomenal, and now that it's automated, it allows me to do what I do best, which is marketing and sales," Hewitt says. "That's what gyms really need to focus on to grow their business and keep making it better. When you have to do it yourself, you have to manage labor, productivity. Through technology, it's an unlimited curve. I can grow as big or as fast as I want."Having a great fitness center is only half the battle; the other half is getting the word out. Clubs can spend thousands of dollarson marketing campaigns to attract new members, but Millennium Sportsclubs, managed by Salutary Sportsclubs Inc., Vacaville, Calif., advertises for next to nothing using the Internet. CheckFree Health & Fitness, Dublin, Ohio, software enables Millennium to send highly specific email blasts to inform members about new services, and also lure prospects into the facility.Getting the word out to prospective members is as easy as purchasing marketing lists and clicking "send." The main target market for the email blasts are new homeowners in the area -- and, the earlier Millennium gets to these prospects, the better. "One location has 13 different competitors within a 6-mile radius," says Salisbury. And the success rate is impressive -- out of 500 email blasts sent, 25 percent of recipients will either join or visit the facility.Gold's Gym International, Venice, Calif.Koenig is excited about the new technology, but is testing the waters before plunging in. "We're trying to take it slowly," hesays. "Before I replace a time-tested technology -- the analog and digital phone systems that everybody uses today -- I want to make sure that it's 100 percent." Avaya phone systems allow Gold's Gym to try voiceover IP technologyat the same time that the digital phone system isrunning. "I can run both of them on the same system side by side," explains Koenig. "If there are any problems, I have the tried-and-true digital system as a backup."

Popular Facility for All

Don't let the hospital image fool you. The Wellness Center at Meadowmont offers a relaxing and functional environment.And these members include all types, such as older adults, athletes, children and those in cardiac rehab. "The diversity of membership makes our facility challenging, but rewarding, to manage. [It] demands that we provide a wide range of programs and resources, which results in a more comprehensive and compelling mix of programming for all of our members," says Yankee. "All of our members are better off because of the diversity of our membership."Because of its continued success in all areas, The Wellness Center needed to manage its member numbers. To do this, it created its Rolling Enrollment Program, which is, essentially, a waiting list. Yankee explains: "When we reached a usage level that seemed to be our maximum, we implemented a program to manage the number of members. Since our retention rate and positive word-of-mouth are so strong, we created this program to enroll members, but provide them with a start date that is weeks, or months, in the future, depending on in- and out-flows of members. We match this against the ideal number of members for the specific timeframe (higher in the summer, lower in January), and use this system to keep bringing in new members while keeping the facility from becoming overcrowded." So far, this program has been a big success. Prospective members still join, even with a wait as long as three months.

Marines Enjoy New Facility

The Semper Fit Paige Fieldhouse is definitely a welcome addition to Camp Pendleton Marine Corp Base.The facility is almost 60,000 square feet, and was designed to have easily supervised program space. "Staff members from the front desk can see the entire weight room, the entrances to the group exercise room, the multi-purpose room, all four racquetball courts and the two gymnasiums," Onthank explains.What is unique about this fitness center is that it is free to Marines and their families. Says Onthank, "The programs in this facility are entirely free -- no memberships, and no fees for any services or classes. Our program is one of the benefits active duty military enjoy, and it is mission-essential for Marines.""Something extra fun and unique," says Onthank, "are Special PTs, which happen when a Marine unit comes in for a group exercise class. There could be up to 300 Marines and sailors doing kickboxing in the gym." Or, she continues, "we'll have a group of instructors and break the group down into smaller sections and set up different stations and run drills with them. It offers the unit a different workout and develops unit cohesion."

Fitness Equipment > Assessment & Monitoring Equipment > Body Composition Analyzers

Fitness Equipment > Cardio > Ergometers

Fitness Equipment > Assessment & Monitoring Equipment > Fitness Evaluation Systems

Program Management Tools > Software/Online Services > Fitness Tracking

Fitness Equipment > Assessment & Monitoring Equipment > Force Platforms

Fitness Equipment > Assessment & Monitoring Equipment > Heart-Rate Monitors

Fitness Equipment > Cardio > Treadmills

Fill out the form below to request more information about MicroFit, Inc.

AB Show 2026 in Orlando

AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.

Nov. 17-19, 2026

Buyer's Guide

Information on more than 3,000 companies, sorted by category. Listings are updated daily.