2017 CrossFit Games: A Venue Transformed

Andy Berg Headshot

The 2017 Reebok CrossFit Games were held Aug. 3-6, in Madison, Wis., at the city's Alliant Energy Center. The venue features five main areas, including four primary structures and a 29-acre outdoor venue. CrossFit Games organizers added a number of temporary structures for food and merchandise vending, a two-story VIP lounge, an obstacle course, a Cyclocross course and other outdoor event areas. Here's an in-depth look at how one venue was transformed to host some of the fittest athletes on the planet. 

AB Show 2022 in Orlando
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Learn More
AB Show
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide