Athletic Business 2023 Purchasing Survey: By the Numbers

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Ab23 Purchasing Survey 1
Cordell Walker/AB Media

Admittedly, the AB Purchasing Survey has not been a conduit of great news for the athletics, fitness and recreation industries in recent years, but our eighth-annual attempt to gauge spending trends across our readership’s markets catches at least some of the light coming from the end of this long, dark tunnel called economic recovery.

For starters, 31 percent of 2023 survey respondents report that their annual budget has increased compared to 2022 — matching the highest-ever “increased” percentage from 2017 and up a full 23 percentage points from the all-time low set in 2021. It even bests our prepandemic average of 27 percent tallied between 2017 and 2020.

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