Not Mere Child's Play

Children's entertainment centers can be significant revenue producers, but only if they're designed to meet the needs of both children and their parents

597 Owners of recreation centers and fitness facilities are increasingly adding separate children's play areas to broaden their facilities' appeal, increase value to existing customers, attract new customers and increase their revenues. A primary reason is that about 60 percent of U.S. households are families whose children live at home. With many of these being two-income families (and many more single-parent families than ever before), many parents find it difficult to use recreational facilities unless their children can accompany them.

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