Parks and Rec Directors Play Critical Role In the Success of Referendums

Parks and rec professionals play a critical, yet critically nonpartisan, role in the success of referendums.

"We strongly believe that a referendum should not be a discovery process," says Martin, an associate at facility planning and program management consultancy Brailsford & Dunlavey. "Referendums should affirm support for a project. Prior to a referendum, we recommend market analysis, feasibility studies and other planning so the community can help plan a project that meets its needs. When you do go for your referendum, you want to know already what the outcome will be."

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