Inspiring Incentives

Tips on how to develop incentive programs that will motivate members and earn profits for your facility.

Member retention is a consequence of facility usage. Therefore, it is important to do whatever you can to create an environment that encourages members to use your fitness center. Offering programs that provide meaningful incentives to members for participating in activities that are centered on exercise, health and well-being can benefit both your members and your facility. Incentive programs provide a reason (motivation) for members to make time in their schedules to come to your fitness center. They also increase member usage, which can increase retention, resulting in increases in profit. Finally, incentive programs infuse members and staff with new energy, making your fitness facility an even more desirable place to be.

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