Selling to Suits

Securing corporate memberships is differrent - and can be more difficult - then the usual sales process.

In urban markets and suburban markets with a high concentration of businesses, corporate membership sales present an opportunity for fitness centers to develop large reservoirs of leads and prospects, which often result in high closing rates. For many facilities, the corporate market represents a majority of their membership growth opportunity. In reality, the process of generating corporate leads and prospects, then closing those leads, is different than the typical sales process.

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