Invest In Your Staff

Staff training, development and education are a must for fitness facailities in order to achieve long-term financial service and program-based goals.

Most fitness facility managers will tell you that their most important resource is their people. In fact, a 2007 study,4 which detailed feedback from 20 managers at high-performing fitness facilities, illustrated the importance of ongoing staff training, development and education. Accordingly, 40 percent of respondents listed staff training and development as the primary critical success factor to their organization. If this is the case, then why is it that fitness facility managers spend far too little time cultivating their greatest resource? The answer lies in the scarcity of time and resources, which forces managers to emphasize the life-blood of their organization - revenue - in order to secure short-term success. However, this emphasis is misplaced, as managers then fail to capitalize on building the foundation for long-term sustainability: competent, proficient employees.

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