How To Get Branding Input From Stakeholders

Courtney Cameron Headshot
[Photo courtesy of Portland State University]
[Photo courtesy of Portland State University]

In the expanding marketplace of recreational fitness, branding becomes an important part of an entity's business vision and vision of self. How can you get consumers to not only identify your brand, but identify with your brand? From public-access idea walls to stakeholder retreats, companies are exploring the many available mechanisms for finding out what the consumer wants — and what they want to be. Branding is more than just a marketing strategy; it's a celebration of space and identity that culminates in an immersive experience for the end user.

Log in to view the full article
Page 1 of 84
Next Page
AB Show 2024 in New Orleans
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 19-22, 2024
Learn More
AB Show 2024
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide